Digital Marketing Strategy resources
Free resources to use alongside the 4th edition: implementation guides, chapter resources and case studies for readers, and a full teaching kit for lecturers.
Free implementation guides
Nine step-by-step guides to putting each part of your strategy into practice, updated for the 4th edition. Free to download as PDFs.
Content strategy implementation guide
PDF · 1.1 MB
Email marketing implementation guide
PDF · 780 KB
Lead generation implementation guide
PDF · 756 KB
Loyalty, CRM and retention implementation guide
PDF · 768 KB
Online servicing implementation guide
PDF · 1.0 MB
Paid search implementation guide
PDF · 785 KB
SEO implementation guide
PDF · 921 KB
Social media implementation guide
PDF · 910 KB
UX and design thinking implementation guide
PDF · 1014 KB
Chapter resources
Short introductions to the key areas of the book, with further reading.
Case studies
A flavour of the case studies in the book, free to read.
- Adidas: content strategy
- Amazon: personalization
- Cineworld: CRM
- GoCardless: SEO
- HSBC: online servicing
- LV=: automation
- Lyft: display advertising
- The Met Office: digital transformation
- MoneySupermarket: SEO
- Skullcandy and BigCommerce: e-commerce
- Spotify: customer data
- State Bicycle Co.: social media
- Uber: UX design
- VisualDNA: display advertising
- Fractl: content strategy
- IR and LinkedIn: lead generation
For lecturers and trainers
The 4th edition teaching kit
Everything you need to teach with Digital Marketing Strategy, free for lecturers and trainers using the book on their course.
- Lecture slides for all 22 chapters (PowerPoint)
- Self-test questions and answers for every chapter (Word)
- Group activities for seminars and workshops
- Editable implementation guides (PowerPoint) to adapt for your students
Also available to registered users on the Kogan Page website.