Insights
Insights
Thinking on strategy, AI, search and brand, written for marketers and the leaders they work for.
I write about the things marketing leaders are wrestling with right now: how AI is changing the work, how search is turning into answers, why distinctive brands win, and how to build a strategy that holds it all together.
Every article is written to be practical: a clear answer first, then the detail, with frameworks drawn from my books and from 25+ years of doing the work. Browse by topic below, or start with the latest.
Brand
The Safest Brands Are Usually the Easiest to Ignore
Search and GEO
Most businesses don't have an SEO problem anymore
AI
AI is making bad marketing easier than ever
Strategy
Attention Is the New Currency
AI
Your CRM is more powerful than ChatGPT
AI
Which is the Best LLM?
AI
AI Business Planning Tools 2026: Who’s Leading the Market?
Brand
What Happens When Everyone Has a Personal Brand?
Brand
Nobody Trusts Brands Anymore - And That’s Your Biggest Opportunity
Search and GEO
Unlocking Smarter Marketing with Google’s 'Causmos'
AI
Adobe Unveils AI-Driven Marketing Tools at Summit 2025
Strategy
Navigating the Impact of an Unstable Global Economy on Media and Advertising
Social media
What Brands Can Learn from the Success of Viral Memes & Internet Trends
Brand
The Power of Nostalgia Marketing and Why It Resonates
Brand
Podcast Marketing: Is it still a viable growth strategy for brands?
Social media
The Psychology of Viral Content: What Makes People Share?
Social media
Influencer Marketing in the Age of Authenticity: Finding the Right Fit
Strategy
Zoho: A Complete Guide
Strategy
Is Salesforce Right for Your Business?
Strategy
B2B Marketing Secrets: How to Reach Decision Makers and Maximise ROI
AI
Comparing AI Chatbots: ChatGPT, Gemini (Bard), and Beyond
AI
Top 15 AI Platforms to Transform Your Marketing Game
Strategy
Building a Remote Marketing Team: Tips for Collaboration and Success
Brand