Resources
Free marketing resources
Case studies, implementation guides and chapter resources that accompany my books. Free to read, download and use with your team or your students.
Digital Marketing Strategy resources
Free implementation guides for the 4th edition, chapter resources, and a teaching kit for lecturers.
Explore ›Case studies
17 case studies from the books, from SEO and CRM to digital transformation.
Explore ›Implementation guides
9 free step-by-step guides to putting each part of your strategy into practice.
Explore ›Insights
Articles on strategy, AI, search and brand, filtered by topic.
Explore ›Book chapter resources
Summaries and further reading for each part of Digital Marketing Strategy. Lecturers can find slides, group activities and self-test questions on the Kogan Page website.