New · Fixed price
The AI Marketing Audit
Every competitor now has the same AI tools. The advantage goes to the teams that set them up properly. I’ll show you exactly how to set up your marketing for success with smart systems, from copy and design to advertising, analysis and how AI search sees your brand.
Website offer: quote WEB10 when you book for 10% off, £2,250 ex VAT
What you get for your money
A fixed scope, a fixed price and a fixed timescale. Here is exactly what you receive.
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01
Kick-off session
A 60-minute call with you and your marketing lead to agree goals, priorities, budget and the questions the audit must answer.
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02
Tools, data and workflow review
A structured review of your current marketing stack, content, data and day-to-day workflows, including short interviews with the people doing the work.
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03
AI maturity scorecard
A score out of 5 across six areas: copy and content, design and creative, advertising and media, search and GEO, analytics and reporting, and workflow and governance, benchmarked against what good looks like today.
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04
AI search visibility check
How ChatGPT, Gemini, Perplexity and Google’s AI answers describe your brand, whether you’re cited for the questions your buyers ask, and what is holding you back.
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05
Prioritised AI roadmap
Recommendations ranked by impact and effort: quick wins for the next 30 days, a 90-day plan and a 12-month view, each with the tools, owner and rough cost.
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06
Guardrails for your brand
Practical guidelines for using AI without losing your voice: brand tone, approvals, data and privacy, and where humans must stay in the loop.
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07
Written report
A clear, board-ready report with the scorecard, findings and roadmap, written in plain English rather than jargon.
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08
Team walkthrough
A 90-minute session with your team to go through the findings, answer questions and agree who does what next.
How the two weeks work
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Before kick-off
Booking and access
You book a call, we confirm scope and a start date, and you share access to the tools and data we agree.
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Days 1–3
Kick-off and discovery
Kick-off session, a short questionnaire and interviews with the people closest to the work.
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Days 4–8
Analysis
Tools, content, data and workflow review, the AI search visibility check and the maturity scorecard.
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Days 9–10
Roadmap and walkthrough
The report and roadmap are delivered and walked through with your team. Within 2 weeks of kick-off.
You’ll know the scope, price and start date before we begin.
Who it’s for
- Marketing leaders who know AI matters but not where to start
- Teams using AI tools ad hoc, without a joined-up system
- Founders who want more from a lean marketing budget
- Brands that are invisible, or misdescribed, in AI answers
Then, if you want it: implementation
My team and I can put the roadmap into practice for you. Implementation is priced by project scope, once you’ve seen the audit. The audit fee is not credited against later work.
Talk about implementation ›Why work with Simon
- years leading marketing
- 25+years leading marketing
- edition of Digital Marketing Strategy, used on CIM and university courses
- 4thedition of Digital Marketing Strategy, used on CIM and university courses
- books with Kogan Page
- 3books with Kogan Page
- marketers read the newsletter
- 30,000marketers read the newsletter
Previously: Global Head of Digital Marketing, Citi; Digital Marketing Director, Fidelity Worldwide Investment; CMO, City Relay.
Has worked with: Vodafone, Asda, Lloyds TSB, Direct Line Group, Google.
“Simon and his team stay closely on top of new developments around GEO and AI”
“Communication was clear, deadlines were met”
“Helpful, attentive, and able to execute.”
Rated Excellent (4.3 out of 5) from 8 reviews of Simon’s agency, SK, on Trustpilot.
Questions people ask
How much does the AI Marketing Audit cost?
£2,500, fixed price, excluding VAT. Book through this website and quote WEB10 for 10% off, making it £2,250.
How long does it take?
Your audit is delivered within 2 weeks of kick-off.
What do you need from us?
About two hours of your time across the kick-off and walkthrough, short interviews with two or three team members, and read access to the tools and data we agree at the start.
Does it cover AI search and GEO?
Yes. The audit includes an AI search visibility check: how AI assistants describe your brand, whether you are cited for your buyers’ questions, and what to fix.
Do you implement the recommendations?
Yes, if you want us to. My team and I can put the roadmap into practice; implementation is priced by project scope after the audit.
Is the audit fee credited against implementation?
No. The audit is a standalone, fixed-price piece of work and its fee is not credited against later work.
Will AI replace my marketing team?
No. The aim is to give your team better systems, so their judgement and creativity go further.
Find out where AI can move the needle for you.
Or send a few details first
Tell me about your team, tools and goals, and I’ll come back with next steps and a start date.
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