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Is AI recommending you, or your competitors?

Buyers now ask ChatGPT, Gemini, Perplexity and Google’s AI answers. Find out how ready your website is to be found, understood and cited, with a score out of 100 and a free PDF report of the fixes that matter most.

We’ll email you a link to your full report, ready to save as a PDF. Privacy policy

What the check looks at

Six areas AI systems rely on when they decide which sources to read, trust and cite. Scored out of 100.

AI crawler access

20 pts

Can AI assistants read your site at all?

If robots.txt blocks AI crawlers, assistants like ChatGPT and Perplexity cannot read your pages, so they cannot cite or recommend you.

Structured data

20 pts

Does your site tell machines who you are?

Structured data (schema.org) states facts plainly: your organisation, people, products, FAQs and articles. AI systems use it to understand and trust what they read.

Content AI can read

15 pts

Is your content visible without JavaScript?

Many AI crawlers do not run JavaScript. If your words only appear after scripts load, they may see an empty page.

Answer-ready content

15 pts

Does your content answer the questions buyers ask?

AI answers quote content that answers a question directly: question-led headings, a clear first sentence, lists and FAQs.

Authority and trust

15 pts

Would an AI trust you as a source?

AI systems favour sources with clear expertise: named authors, an about page, contact details, reviews and up-to-date content.

Discovery and technical

15 pts

Can AI find and fetch your pages quickly?

An llms.txt file, a sitemap and a fast, secure site make it easy for AI crawlers to discover and understand your most important pages.

How it works

  1. 01

    Enter your website

    Add your site and email. No login, no card.

  2. 02

    See your score

    Your GEO score and the six area scores appear on screen in about 30 seconds.

  3. 03

    Get the PDF report

    A report with what’s working, what’s missing and your three priority fixes lands in your inbox.

FROM THE AUTHOR OF DIGITAL MARKETING STRATEGY

Built on the frameworks used on CIM and university courses

I’m Simon Kingsnorth: Fractional CMO, author of Digital Marketing Strategy (4th edition, with new chapters on AI and GEO) and CEO of the agency SK. This check uses the same principles I use with clients.

More about Simon ›
Simon Kingsnorth

Questions people ask

What is GEO?

GEO (generative engine optimisation) is making your website easy for AI assistants such as ChatGPT, Gemini, Perplexity and Google’s AI answers to find, understand, trust and cite. It builds on good SEO but focuses on how AI chooses its sources.

Is the GEO check free?

Yes. The check and the PDF report are free. There is no obligation and no sales call unless you ask for one.

What does it check?

Six areas, scored out of 100: AI crawler access, structured data, content AI can read, answer-ready content, authority and trust, and discovery and technical basics. It reads your homepage, robots.txt, llms.txt and sitemap.

How accurate is it?

It checks the signals AI systems are known to use, from your public pages. It does not test what each AI assistant says about you today; that is part of the full AI Marketing Audit.

What happens to my email address?

I use it to send your report. If you tick the box, I’ll also send a few emails with GEO tips and how I can help, and you can unsubscribe at any time. Your details are never sold or shared.

Want more than a score?

The AI Marketing Audit includes a full check of how AI assistants describe your brand today, and a 90-day plan to fix it.

See the AI Marketing AuditBook a call