Training
Digital marketing training for teams
Your team is busy, the tools keep changing and the playbook from two years ago no longer works. My training gives marketers the frameworks behind my books and the practical skills to use them now, from strategy to AI to search.
Courses
Updated every year
Marketing Strategy in 2027
The year’s essential briefing: what has changed, what matters now and how to plan for it.
What it covers
- What changed this year in channels, platforms and buyer behaviour
- AI: what is real, what is hype, what to budget for
- Search, GEO and the shift to AI answers
- Your plan: priorities, budget and KPIs for the year
Building a digital marketing strategy
The integrated framework from Digital Marketing Strategy, applied to your business.
What it covers
- Customer insight and segmentation
- Positioning, proposition and brand
- Channel mix and the integrated plan
- Measurement, budget and governance
AI for marketing teams
Where AI genuinely helps, where it doesn’t, and how to use it without losing your brand’s voice.
What it covers
- A map of AI tools across content, creative, ads and analysis
- Prompting and workflows that save real time
- Brand voice, quality control and guardrails
- Building your team’s AI playbook
SEO and GEO for the AI search era
How to be found, and cited, when answers come from AI.
What it covers
- How Google and AI assistants choose what to show
- Content and structure that gets cited
- Technical foundations, schema and llms.txt
- Measuring visibility in AI answers
Channel masterclasses
Deep dives on social, email, paid media and content.
What it covers
- Choose one or combine: social, email and CRM, paid media, content
- Current best practice and benchmarks
- Hands-on work on your own channels
- A 90-day improvement plan per channel
Built for you
Tailored
A marketing course built around your specific needs.
What it covers
- A needs call to understand your goals and your team
- A course designed around your business, sector and challenges
- Any mix of strategy, AI, search, brand and channel topics
- Delivered as a workshop, online sessions or a multi-week programme
Formats and prices
| FORMAT | PRICE |
|---|---|
| In-house workshop, half day | £1,000 |
| In-house workshop, full day | £1,800 |
| Online live session | £500 |
| Multi-week programme | From £10,000 |
| University and CIM lectures | On request |
Prices exclude VAT and cover groups of up to 30. For larger groups, get in touch for a price.
What’s included in every course
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01
A needs call before the session
A call with the team lead to understand your goals, your team’s level and the problems you want solved, so the content fits.
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02
Content tailored to your business
Examples from your sector and, where useful, your own channels and data, rather than generic slides.
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03
Live, interactive delivery
Taught by Simon in person or online, with exercises, discussion and time for your team’s real questions.
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04
Slides and templates to keep
The session slides plus practical templates and frameworks from the books, so the learning carries on afterwards.
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05
An action plan
Each session ends with clear next steps your team agrees to take, not just notes.
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06
Books for the team (optional)
Copies of Digital Marketing Strategy or The Digital Marketing Handbook for attendees at a bulk price.
Why teams train with Simon
- years leading marketing
- 25+years leading marketing
- edition of Digital Marketing Strategy, used on CIM and university courses
- 4thedition of Digital Marketing Strategy, used on CIM and university courses
- books with Kogan Page
- 3books with Kogan Page
- marketers read the newsletter
- 30,000marketers read the newsletter
Previously: Global Head of Digital Marketing, Citi; Digital Marketing Director, Fidelity Worldwide Investment; CMO, City Relay.
Has worked with: Vodafone, Asda, Lloyds TSB, Direct Line Group, Google.
“Simon and his team stay closely on top of new developments around GEO and AI”
“Communication was clear, deadlines were met”
“Helpful, attentive, and able to execute.”
Rated Excellent (4.3 out of 5) from 8 reviews of Simon’s agency, SK, on Trustpilot.
Questions people ask
How much does training cost?
In-house workshops are £1,000 for a half day and £1,800 for a full day; online live sessions are £500; multi-week programmes start at £10,000. University and CIM lectures are priced on request. Prices exclude VAT and cover groups of up to 30.
Can training be delivered online?
Yes. Any course can be delivered as a live online session or series of sessions.
Can you tailor a course to our team?
Yes. Every course is tailored after a needs call, and topics can be combined into a programme.
What level is the training aimed at?
Courses work for mixed teams, from marketers early in their careers to senior leaders; the content is pitched after the needs call.
Do you teach university and CIM courses?
Yes. Simon’s book Digital Marketing Strategy is used on CIM and university courses worldwide, and he gives guest lectures on request.
Tell me about your team and what they need.
Team size, topics and preferred format. I’ll send an outline and a price.
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