Questions people ask

Simon Kingsnorth is a Fractional CMO, keynote speaker, CEO of SK and author of Digital Marketing Strategy, with 25+ years in marketing leadership. He works mostly with technology and financial services businesses and is based in Reading, UK.

SK is the marketing agency Simon leads as CEO (sk.agency). When a project needs a team to put the strategy into practice, Simon and his team can do the work.

Use the contact form or book a 30-minute call. Simon replies within two working days.

A senior marketing leader who works with your business part-time, giving you strategic leadership without the cost of a full-time executive.

An agency delivers activity. A Fractional CMO owns the strategy, leads your team and agencies, and is accountable for results.

From £1,200 per day, with the number of days set by your needs. For example, one day a week is about £5,200 a month, excluding VAT.

Most run 6 to 12 months.

Mostly technology and financial services, including fintech and wealthtech, where Simon led marketing at Citi, Fidelity and fast-growing challengers.

£2,500, fixed price, excluding VAT. Book through this website and quote WEB10 for 10% off, making it £2,250.

Your audit is delivered within 2 weeks of kick-off.

Yes. The audit includes an AI search visibility check: how AI assistants describe your brand, whether you are cited for your buyers’ questions, and what to fix.

Yes, if you want. Simon and his team can put the roadmap into practice; implementation is priced by project scope after the audit.

AI and the future of marketing, search and GEO in the age of AI, building distinctive brands, and digital marketing strategy. Every talk is tailored to the audience and sector.

Fees depend on the format, length, location and date. Send the details through the contact form and you’ll get a quote, usually within two working days.

Yes. Talks, panels and fireside chats can be delivered in person or online.

In-house workshops are £1,000 for a half day and £1,800 for a full day; online live sessions are £500; multi-week programmes start at £10,000. University and CIM lectures are priced on request. Prices exclude VAT and cover groups of up to 30.

Yes. Any course can be delivered as a live online session or series of sessions.

Yes. Every course is tailored after a needs call, and topics can be combined into a programme.

The 4th edition, published by Kogan Page on 3 November 2025 (440 pages). It adds using AI to build a strategy, marketing automation, GEO, the metaverse and Web3, privacy, and updated examples throughout.

Yes. It is used on Chartered Institute of Marketing courses and by universities worldwide as a core textbook, and is published in several languages.

Yes. Free chapter resources, case studies and implementation guides are on this site, and lecturers can request the teaching kit.

Yes. Bulk copies for teams, courses and university modules can be arranged; get in touch with the numbers you need.

GEO (generative engine optimisation) is making your website easy for AI assistants such as ChatGPT, Gemini, Perplexity and Google’s AI answers to find, understand, trust and cite. It builds on good SEO but focuses on how AI chooses its sources.

Yes. The check and the PDF report are free. There is no obligation and no sales call unless you ask for one.

Six areas, scored out of 100: AI crawler access, structured data, content AI can read, answer-ready content, authority and trust, and discovery and technical basics.

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