eCommerce Case Study – BigCommerce & Skullcandy
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CASE STUDY: BigCommerce & Skullcandy
Background
Skullcandy’s primary demographic is on the cutting edge. They are youthful and adventurous audio consumers who enjoy music, new experiences and discovering what’s next. To keep up with this audience, Skullcandy needed an eCommerce platform to help them do it. As they looked for an eCommerce platform they considered 4 things: versatility, adaptability, affordability and a superior user experience. This led them to choose BigCommerce as their partner.
Strategy
Skullcandy used BigCommerce’s open APIs to navigate within its existing tech architecture. This enables Skullcandy to connect its product information system, keep inventory synchronised, interface with the credit card companies, calculate taxes, and translate all the information into the ERP system for fulfilment.
Through hard work, flexibility and integration they were able to launch 7 websites in 6 months in multiple languages and currencies.
Results
In a YoY comparison between Jan–Mar 2021 and Jan–March 2020, Skullcandy experienced a 104% increase in site traffic, a 146% increase in revenue and a 50% increase in its conversion rate.
Social media is playing a significant role in Skullcandy’s overall digital success. BigCommerce’s Facebook Shops integration enables Skullcandy customers seamless shopping on both Facebook and Instagram.
Key Lessons
BigCommerce has clearly been a huge success for Skullcandy but you should of course do your own research on the platform you choose. They key points here are they the platform selected here enabled scale, flexibility, , cost effectiveness, integration and APIs. This mix gives you significant control over how you build, manager and grow your eCommerce solution.