Digital Marketing Strategy is an international best-selling book that is used by universities and institutes across the world. It is also used by professionals to guide them in developing a compelling and integrated digital marketing strategy that delivers results.
The second edition launched in April 2019 and included all the strategy and implementation work across SEO, PPC, social media, content strategy and much more from the first edition. It also includes fresh content on AI, marketing automation, data protection and much more such as updated case studies.
The book is written by the author and digital consultant Simon Kingsnorth.