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Cover of Digital Marketing Strategy, 4th edition, by Simon Kingsnorth
4th edition

Digital Marketing Strategy

An Integrated Approach to Online Marketing

The integrated framework for building a strategy that works across every channel, now covering AI, automation and analytics. Used on CIM courses and by universities worldwide, and published in several languages.

Author
Simon Kingsnorth
Publisher
Kogan Page
Edition
4th edition
Published
3 November 2025
Length
440 pages, 23 chapters
ISBN
9781398622067

Why I wrote it

I wrote Digital Marketing Strategy because there was no single resource that brought the thinking together: how business objectives, customers, technology, channels and measurement fit into one plan. This book is that plan, step by step, from understanding your business and customer to putting your final strategy together.

Who it’s for

  • Mid-career marketers who want to build credibility and lead strategy with confidence
  • Marketing leaders building or refreshing a strategy for any size of business, in any sector
  • Students on CIM, undergraduate and Masters courses, where it is core reading
  • Lecturers who need a current textbook with supporting resources

What you’ll learn

  • Develop a strategic digital marketing plan using proven frameworks
  • Use AI-driven tools to make campaigns more efficient
  • Make data-backed decisions that improve marketing performance
  • Build career credibility with advanced digital marketing skills
  • Join every channel up into one strategy that serves the business objectives

Published in: English, Turkish, Greek, Chinese, Czech, Vietnamese and more.

Inside the book

The full table of contents: 23 chapters over 440 pages.

  1. Introduction: how will this book transform your digital marketing strategy?
  2. 1The foundations of digital marketing
Section 1: Knowing your business objectives and your customer
  1. 2Understanding the digital ecosystem
  2. 3Integrating digital into wider organization strategy
  3. 4Understanding the evolving digital consumer
  4. 5Barriers, considerations and data protection in digital marketing strategy
Section 2: Integrating digital change into your wider organization
  1. 6Enabling technologies for online marketing and digital transformation
  2. 7Planning your digital marketing strategy: objectives, teams and budgeting
Section 3: Using channel strategy to reach your customers
  1. 8SEO strategy and organic techniques
  2. 9Building and optimizing a winning paid search strategy
  3. 10Display and social media advertising
  4. 11Tailoring your social media strategy
  5. 12Marketing automation, messaging and email marketing: the unsung heroes
  6. 13Affiliate schemes and partnerships to deliver highly targeted leads
  7. 14Lead generation that delivers results
  8. 15Content strategy: a key pillar of success
  9. 16Personalizing the customer journey and digital experience
Section 4: Conversion, retention and measurement
  1. 17Effective experience design (XD)
  2. 18Optimizing your e-commerce platform
  3. 19Managing loyalty, CRM and data
  4. 20Measuring success through data analytics and reporting
Section 5: Tailoring your final digital marketing strategy
  1. 21Providing a smooth online service and customer experience
  2. 22Putting together your digital marketing strategy

Free guides and support materials for this book: see below ›

New in the 4th edition (November 2025)

  • Using AI to build a strategy
  • Marketing automation and AI integration
  • GEO: being found and cited in AI answers
  • The metaverse, Web3 and NFTs
  • Privacy, data protection and cookies
  • Prompts, key takeaways and further reading in every chapter
  • Updated data points, platform features and real-world examples
Get the 4th edition

Free support materials

Put Digital Marketing Strategy into practice

Free materials to use alongside the 4th edition, for readers putting the strategy into practice and for lecturers teaching with the book.

Get the support materials All resources ›

Case studies

A flavour of the case studies in the books, free to read on this site. Some are publicly shared; others are exclusive to the book.

All case studies ›

What readers and experts say

“Kingsnorth’s expertise shines through in his ability to demystify complex topics and present them in a clear, accessible framework.”
Eamonn O’Raghallaigh, Teaching Fellow in Digital Marketing & AI, Trinity Business School, Dublin
“With this fourth edition, Simon Kingsnorth captures the latest trends around AI and the changing marketing landscape perfectly whilst retaining the core strategic approach that this book is so well regarded for.”
Simon Schneiders, Founder & CEO, Blue Array SEO
“The addition of prompts, key takeaways and tailored further reading makes it invaluable for both teaching and practice.”
Hannah Edyvean, Senior Lecturer, Leeds Beckett University
“Combines a detailed knowledge of digital channel management with classic marketing theory. The result is essential reading for digital marketing practitioners at all levels.”
Emma Wilson, CEO, Harvest Digital
“An invaluable one-stop guide to navigating the discipline of digital marketing.”
Simon Fenn, Co-founder, Pancentric Digital
“This book has become the bible for the courses I teach in Canada.”
Lecturer, Canadian college

Free resources

Implementation guides, chapter resources and case studies that accompany the books.

Get the resources ›

Buying for a team or course?

Bulk copies for teams, courses and university modules.

Ask about bulk copies ›

Questions about the book

Which edition of Digital Marketing Strategy is the latest?

The 4th edition, published by Kogan Page on 3 November 2025 (440 pages). It adds using AI to build a strategy, marketing automation, GEO, the metaverse and Web3, privacy, and updated examples throughout.

How is the book structured?

Twenty-two chapters in five sections: knowing your business objectives and customer; integrating digital change into your organization; using channel strategy to reach customers; conversion, retention and measurement; and putting your final strategy together.

Is Digital Marketing Strategy used on CIM courses?

Yes. It is used on Chartered Institute of Marketing courses and by universities worldwide as a core textbook, and is published in several languages.

Is there an ebook or PDF of the book?

The book is available in paperback, hardback and ebook from Kogan Page and major retailers. Free chapter resources, case studies and implementation guides are on this site.

Can I buy copies for a class or team?

Yes. Bulk copies for teams, courses and university modules can be arranged; get in touch with the numbers you need.

Also by Simon

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In paperback, hardback and ebook from Kogan Page and major retailers.

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