Marketing in Web 3.0
Artificial Intelligence, the Metaverse and the Future of Marketing
AI, the metaverse and immersive experiences, and what they mean for the future of marketing.
- Author
- Simon Kingsnorth
- Publisher
- Kogan Page
- Edition
- 1st edition
- Published
- 3 September 2024
- Length
- 248 pages, 20 chapters
- ISBN
- 9781398615502
Why I wrote it
Many marketers know AI, web3 and the metaverse matter, but not where to start, which technology is here to stay or what the real possibilities are. I wrote Marketing in Web 3.0 to walk through what you should be doing today, what the technology is, and where it is going.
Who it’s for
- Marketing leaders planning for the next wave of technology
- Strategists who need to separate real opportunity from hype
- Teams preparing their skills and structure for what comes next
- Students and lecturers looking at the future of marketing
What you’ll learn
- Understand where we are now, how we got here and where the technology is going
- See what you should be doing today with AI, AR, VR and the internet of things
- Learn how search, content and brand building are changing
- Build immersive experiences and combine the virtual and the physical
- Build a team and strategy for Web 3.0 while avoiding the pitfalls
Inside the book
The full table of contents: 20 chapters over 248 pages.
- Introduction
Section 1: The journey to Web 3.0
- 1What have we learned from Web 2.0
- 2Understanding the semantic web
- 3What the blockchain means for marketing
- 4Understanding the importance of gaming
- 5The technology foundations
- 6Ethics and marketing in Web 3.0
Section 2: Marketing in Web 2.5
- 7Creating VR and AR experiences
- 8Using AI in your marketing
- 9Marketing via the internet of things
- 10How marketers have used gamification
- 11Learnings from existing mini metaverses
- 12Delivering integrated marketing
- 13The changing face of search
- 14Building meaningful content strategies
Section 3: Marketing in Web 3.0
- 15How consumers will act in Web 3.0
- 16Building your brand
- 17Creating immersive experiences
- 18Combining the virtual and the physical
- 19Building a team for Web 3.0
What readers and experts say
“Marketing in Web 3.0 is a masterclass in navigating the uncharted waters of the digital frontier. Kingsnorth, with his trademark clarity and insight, deconstructs the complexities of web3, providing marketers with an indispensable toolkit for the future.”
“Kingsnorth takes us on a journey from how we market today, to how web3 will transform marketing. This is your essential guide to mastering the metaverse, AI, and digital strategy!”
“In an era when technological change is at warp speed, Marketing in Web 3.0 gives marketers a roadmap to emerging opportunities and guidance on current challenges.”
“Simon has produced the go-to-guide for marketing teams navigating the now and the future of digital marketing.”
Free resources
Implementation guides, chapter resources and case studies that accompany the books.
Buying for a team or course?
Bulk copies for teams, courses and university modules.
Questions about the book
What is Marketing in Web 3.0 about?
The technology and trends shaping the future of marketing: AI, the semantic web, blockchain, gaming and gamification, VR and AR, the internet of things, the changing face of search, and building brands and teams for Web 3.0.
How is the book structured?
Nineteen chapters in three sections: the journey to Web 3.0, marketing in Web 2.5 (what to do today), and marketing in Web 3.0 (what comes next).
Who publishes Marketing in Web 3.0?
Kogan Page, published on 3 September 2024 (248 pages), in paperback, hardback and ebook.
Get Marketing in Web 3.0
In paperback, hardback and ebook from Kogan Page and major retailers.