Digital marketing case studies
A flavour of the case studies in Digital Marketing Strategy and The Digital Marketing Handbook: successful acquisition strategies, engaging content, CRM programmes and smart uses of data.
Automation Case Study - LV=
Background LV= uses a variety of marketing channels to connect with it’s audiences such as TV adverts, search engines and email campaigns.
Content Strategy Case Study – Adidas
This case study looks at how a content strategy can be delivered through effective planning and focussed deivery across multiple channels. Read it now.
Content Strategy Case Study- Fractl
Strategy Background A finance-based affiliate site need to grow it’s audience significantly.
CRM Case Study – Cineworld
This case study looks at how data-based CRM strategy can deliver significant revenue growth through detailed analysis and implementation. Read it now.
Customer Data Case Study
Data Background O2 one of the leading mobile phone providers in the UK launched O2 Priority Moments as a way to drive engagement with their customer base.
Digital Transformation Case Study – The Met Office (UK)
This case study looks at how a complex digital transformation project can be delivered to totally overhaul an organisation. Read it now.
Display Advertising Case Study - Lyft
Data Background Lyft, a company playing a key role in the sharing economy, aims to build community through ride sharing.
Display Advertising Case Study – Visual DNA
This case study looks at how personalisation can strengthen a digital display advertising campaign to strengthen the result considerably. Read it now.
eCommerce Case Study – BigCommerce & Skullcandy
Design CASE STUDY: BigCommerce & Skullcandy Background Skullcandy’s primary demographic is on the cutting edge.
Lead Generation Case Study – IR and LinkedIn
This case study looks at how a lead gen strategy can be built through LinkedIn to deliver significant lead volumes. Read it now.
Online Servicing Case Study – HSBC
This case study looks at how simple improvements in online customer service can deliver significant satisfaction improvements. Read it now.
Personalization Case Study – Amazon
This case study looks at the almost infamous work that Amazon has done on personalisation and the impact it has had on marketing. Read it now.
SEO Case Study - GoCardless
Background GoCardless is a fintech company providing account-to-account payments, making it easy to collect both recurring and one-off amounts.
SEO Case Study – MoneySupermarket
This case study looks at how an SEO strategy delivered fantastic results and how you can learn from this for your own success. Read it now.
Social Media Marketing Case Study – State Bicycle Co.
This case study looks at how innovative, creative social media campaigns can deliver significant growth for your business. Read it now.
UX Design Case Study – Uber
This case study looks at how Uber delivered new technology to improve their UX, vastly improving user journeys. Read it now.