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How to Use ChatGPT for Marketing
ChatGPT is an innovative technology that has recently been gaining traction in the world of marketing. It uses artificial intelligence to create engaging conversations with customers, provide personalised experiences, and automate customer service.
As a result, marketers can save time and money while still providing a high standard of support. The outcome is not only reduced customer service costs but potentially, reduced customer acquisition costs as well.
ChatGPT can also help in generating topic ideas for content, generating marketing copy, and conducting general research. Other applications include web design, code generation, and SEO.
Is it worth integrating this powerful AI tool with your digital marketing strategy? Read on to learn more about what it’s capable of and decide for yourself.
What is ChatGPT?
ChatGPT is an artificial intelligence driven platform developed by research company, OpenAI. It’s different from a usual chatbot; far more advanced than anything that has come before, it can have dialogues with users that produce near-human responses.
It can also handle complex requests and provide comprehensive answers to all sorts of queries, from purely informational requests to generating code. Within a week after its launch, it had gained more than 1 million users. Microsoft are also due to invest another $10 billion in it in the near future (after its initial $1 billion investment in 2019).
It’s free to use, but many are choosing to sign up to the paid version (which is very affordable). Because of its popularity, the platform is often at full capacity and users with a free account are unable to access the service during those moments.
How Can ChatGPT Improve Your Marketing Processes?
Generating Copy and Content Ideas
Save time with your social media marketing, email marketing, landing pages and more thanks to it’s ability to generate short and long-form content. Like any other AI text generation software, it can help craft anything from headlines and CTAs to full ads or blog posts. It can also provide alternative versions of text that you give it, making it quicker to set up Responsive Search Ads (unless you use Google’s AI to generate alternative headlines and descriptions).
If your content strategy needs a boost, ChatGPT can generate topic ideas to help you get started. When it comes to writing content such as blogs, remember that its responses are not 100% accurate all the time – a human is always needed to verify the information and edit the text in order to humanise it.
Of course, if you are a subject matter expert on the topic in-question, ChatGPT may save a lot of time as you’ll know straight away whether it’s correct or not (in many cases). If you’re not familiar with the topic, a better way to use it for research purposes is to request links to relevant material, such as studies or statistics. This would also be helpful for market research.
When generating content, you can ask it to write in a specific tone or the style of a specific person. It’s also good for text summarising; for marketing purposes, this could help you extract the features and benefits from a competitors’ product listing, for example.
By default, the language is straightforward and easy to understand and, due to its conversational nature, may require less editing than the content generated by other AI platforms on the market.
At the very least, it may help you/your content writers get started and overcome writer’s block.
General Advice
Many users have been testing ChatGPT’s ability to give advice on topics – including marketing. For example, you could ask it something like “how can I improve my local SEO strategy?” and it may give you a list of generic best practices.
While this can be helpful when starting out, it’s not going to give you the information a consultant would – information that’s tailored to your situation. You also don’t know where it’s sourcing that information from so you never know if it’s actually giving you helpful advice.
On the other hand, it could save you time on tasks such as researching products you’re interested in using. For example, if you were looking for ideas on which marketing automation software to use, you could ask it: “Give me a list of the best marketing automation platforms and explain the strengths of each.” This will save time and provide you with a good starting point. It’s also a prime example of why people are talking about the potential of models such as ChatGPT to be a threat to search engines.
Translating Content
ChatGPT has not been trained specifically for translation but it can do a pretty good job in various languages. The languages it performs best at are those most widely-spoken, since there are more resources available for them online.
Users have had good results when testing it on languages such as French and Spanish, for example. In fact, a study was done to check how well it performed when translating Mandarin and Romanian into English. It was much more successful with Mandarin, which makes sense given that Romanian is not widely-spoken outside Romania.
One approach to using it for translation would be to have it create rough drafts which a professional proofreader can go over to ensure accuracy. This may be helpful for smaller businesses that don’t have the budget to hire a translator to do it from scratch.
ChatGPT for SEO
It can be helpful for SEO purposes but it’s not as powerful as dedicated SEO tools. You can ask it to generate a list of keywords with a command such as ‘Give me a list of keywords about sushi recipes’. You could then adapt the request by saying, “adapt the list for people with allergies’ and you would get a new set of keywords for that audience. Asking it to deliver long-tail keywords specifically will give you a list of helpful phrases.
The AI platform can also help you discover which keywords competitors are using – just paste a competitors’ piece of text into ChatGPT and ask it to extract the most important keywords.
You can also ask it for advice on optimising title tags, meta descriptions and other elements, and it will return some suggestions. It may help you structure web pages for SEO purposes, suggesting the best sections and headings to include, and so on.
The downside of using ChatGPT for keyword research is that you won’t get the search volume or other parameters that dedicated tools provide.
While its uses are limited for SEO purposes, it can help in some scenarios, especially for generating ideas. Other SEO tools that are connected to vast databases containing detailed keyword information are able to do a much more comprehensive job.
Sentiment Analysis
ChatGPT can perform sentiment analysis thanks to its ability to understand context. This can help automate the process of checking through customer reviews and other communications as you won’t need to read through it all manually in order to get a sense of how customers feel about your products or brand overall. Similarly, it can perform text mining, which is the extraction of key information from pieces of text – another way to uncover trends in your audience’s sentiment.
ChatGPT as a Code Generator
In most cases, CMS users won’t need to write code for website maintenance or design purposes but in case you do, the AI tool can help. All you need to do is ask it for what you want as with any other prompt.
It can help with HTML, CSS, JavaScript, Python and a handful of other languages. It has also been used for debugging code – users paste in the code that contains errors and ask what’s wrong with it, then ChatGPT will explain where the issue is and can provide a corrected version for you to use.
How to Use ChatGPT to Improve Customer Service
As mentioned, its main strength is its ability to generate text in a conversational manner, making it more suitable for customer service applications that many other chatbots on the market.
The responses it gives customers will be much more personable and engaging, and it may even be hard for customers to distinguish whether they’re interacting with a human agent or a chatbot. In addition, it can handle complex queries.
But how do you integrate it with your own website?
Using ChatGPT to Build a Website Chatbot
To integrate ChatGPT’s technology with your own chatbot, you’ll need an account with OpenAI. If you have a WordPress website, you can use this plugin by Meow Apps to set up one or more chatbots on your site using the OpenAI API. It contains a chatbot builder which lets you configure its design, communication style, and other settings.
Wrapping Up
As you can see, ChatGPT has the potential to save marketers’ time in many ways. It can streamline the process of content ideation and creation, and can provide copy for ads and other marketing materials. It can also act as a research assistant, providing links to helpful information and conducting sentiment analysis.
Its translation and keyword research abilities are limited as the model wasn’t trained for either of these purposes – but it can help to some extent. It can also help with generating code, whether for design or functional purposes.
One important thing to remember that its output is only going to be as good as its input, so test different prompts and take note of the kind of phrasing that’s the most effective for your specific use-cases.
If you’re looking for assistance with your digital marketing strategy, please feel free to get in touch – my team and I would be delighted to assist.
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