Insights
Email and CRM
Articles on email and crm for marketers and the leaders they work for.
Your CRM is often your most valuable and least used marketing asset. Email, personalisation and loyalty programmes turn one-off buyers into long-term customers, and they are channels you own rather than rent from a platform.
These articles cover email marketing that converts, platform choices, personalisation, retention and loyalty, with practical advice on segmentation, automation and privacy.
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Questions answered here
- How do you write email campaigns that convert?
- Which email marketing platform should you use?
- How do you personalise without being creepy?
- How do you improve customer retention?
Email and CRM
HubSpot - Good Or Bad?
Email and CRM
The Best Email Marketing Platforms
Email and CRM
How to make the most of Mailchimp in your email marketing strategy
Email and CRM
Why marketers should be tapping into the power of SMS
Email and CRM
Why you should be using customer service as a marketing strategy
Email and CRM
How to create powerful email marketing campaigns that convert
Email and CRM
5 rules of Effective Personalisation
Email and CRM