Insights
Data and analytics
Articles on data and analytics for marketers and the leaders they work for.
A strategy that is not measured properly creates confusion that is very hard to come back from. Good analytics is less about more dashboards and more about agreeing the handful of numbers that matter, trusting the data behind them and acting on what they say.
These articles cover KPIs, dashboards, attribution, ROI, research and tools like GA4 and Looker Studio, written for marketers who need to prove impact to the board.
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Questions answered here
- Which marketing KPIs matter most?
- How do you calculate marketing ROI?
- How do you build a marketing dashboard?
- How does GA4 change measurement?
Data and analytics
Building Trust Through Transparent Data-Driven Marketing
Data and analytics
Marketing in the Age of Decentralisation
Data and analytics
How to Build a Marketing KPI Dashboard
Data and analytics
How to Use Customer Insights to Drive Decision Making
Data and analytics
A Practical Guide to Producing Insightful Reports
Data and analytics
What marketers need to know about Privacy and Cookies in 2021
Data and analytics
Key digital marketing KPIs to help you get the most out of your marketing
Data and analytics
Marketing Matters: Psychology
Data and analytics
Digital 101: Analytics
Data and analytics