Search and GEO

Search has changed more in the last two years than in the previous twenty. Buyers now ask Google’s AI answers, ChatGPT, Gemini and Perplexity, and get one synthesised response instead of ten blue links. Being found is no longer enough; you need to be the source those answers cite.

That is what GEO (generative engine optimisation) is about: clear entities, structured data, genuine expertise, and content that answers real questions directly. Good SEO still matters, because it is the foundation GEO is built on. These articles cover both, from technical basics to authority-first content strategy.

How ready is your website for AI search? Try the free GEO checker ›