Strategy

Most marketing problems are strategy problems. Unclear priorities, scattered budgets and too many channels chasing too few customers. A good strategy pulls brand, channels, data and team into one plan that the business can actually deliver.

These articles draw on the frameworks in Digital Marketing Strategy, the textbook used on CIM and university courses, and on 25+ years of building strategies with real budgets. They cover planning, growth, leadership, marketing teams and the trends worth planning for.

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