Books
Digital marketing books
Three books for marketers at every stage, from students meeting strategy for the first time to leaders planning what comes next. All published by Kogan Page, in print and ebook.
Digital Marketing Strategy
The integrated framework for building a strategy that works across every channel, now covering AI, automation and analytics. Used on CIM courses and by universities worldwide, and published in several languages.
The Digital Marketing Handbook
The practical companion: how to run each channel well, step by step, with what to avoid.
Marketing in Web 3.0
AI, the metaverse and immersive experiences, and what they mean for the future of marketing.
For teams and courses
Buying for a team, a course or a university module? Ask about bulk copies.
Free resources
Implementation guides, slides and case studies that accompany the books.
For younger readers: The Muffalump ›