SEM Implementation Guide
This SEM or PPC implementation guide covers the key considerations when building a paid search strategy that delivers results. Read the guide here.
Download the Paid search implementation guide
Free, updated for the 4th edition of Digital Marketing Strategy.
PDF · 785 KB
SEM, PPC, Paid Search, whatever you choose to call it, is a great way of driving targeted shoppers to your digital platforms. Search engines have been the always on channel of the internet since the late 1990s and Paid Search gives us the opportunity to maximise its potential beyond the effectiveness of SEO.
Optimizing your ads is critical to success and the below guide, pulled together from the book Digital Marketing Strategy, is designed to help you build effective advertising strategies.
Get the full set
There are nine free implementation guides, from SEO and paid search to UX and loyalty, each designed to be used alongside Digital Marketing Strategy.