WordPress Tips & Tricks for Marketers

WordPress is a CMS that you can use for free or access more with paid packages. When created, WordPress was supposed to be for blogging. However, the evolution of WordPress now enables you to manage essential elements on your websites with ease and with no programming requirements. So, if you’re looking into using it or already do, then here’s some WordPress tips & tricks to help you leverage the platform!

Use Mobile-responsive Website Themes

Mobile-friendly pages are a massive ranking factor of SEO, and it’s also a better overall experience for your users. There are plenty of free designs to choose from that are mobile-friendly on websites such as https://ltheme.com/ and https://colorlib.com/. You can also pay for some more advanced and suitable themes if desired.

Optimise Images for Faster Loading Speeds

WordPress isn’t known to be the fastest of all CMS platforms, and so you must familiarise yourself with tasks that can help reduce page loading times, which in return will improve rankings and SEO properties. If you’re setting up an eCommerce website, then you’re going to have a lot of images. Ensure you use tools like TinyPNG to compress images. Alternatively, you can install the smush plugin for WordPress, which will save you time in the long run.

Build Sales Pages with Ease

Building pages for things such as sales or form submissions don’t have to be complex. They don’t have to take too long either. That’s where tools like PageBuilder by Site Origin come into play. Page Builder is one of the best WordPress tips and tricks you’ll ever see because it makes it easy and free to drag & drop elements onto the webpage and build the layout with ease. You can choose to use free templates or build a page from the group up, which isn’t difficult when using this plugin.

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Farah Ahmad

2023-02-14

Great experience working with Simon on SEO analysis and consulting. A true professional and a pleasure to work with

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Simon and the team are doing a great job of providing digital marketing support to our business. The team are incredibly knowledgeable and have quickly added a lot of value. In particular they have established a strong visual identity in a short space of time.

Devon Perry

2022-10-10

We have worked with Simon and his team on several projects. Results have been strong each time, and we trust their experience to facilitate growth for our clients moving forward.

Michael Iorio

2022-10-03

Having worked with Simon and his staff for some time now, we've come to appreciate their wealth of knowledge in all areas of Marketing and overall business acumen. Grateful to partner with Simon and his group in moving our company to the next level.

Lisa Broom

2022-07-07

Simon and his team started working with us at a critical time in our marketing team's growth and really helped to propel our digital marketing efforts forward at speed. Simon really understood the need to be agile and reactive and was hugely supportive with his can-do approach. I would highly recommend Simon and his team.

Helen Brock

2022-03-08

Simon did a fantastic job of working with our team on a new digital marketing project. He is clearly very knowledgeable in his field of expertise and responded to our requests quickly and efficiently, while working to a very tight deadline. I’d be very happy to work with Simon in the future.

Mark Ellis

2021-08-17

Superb work! The quality and turnaround times from Simon and his team are hard to beat. Highly recommended.

Jason Ghous

2021-06-07

After a couple of false starts with other "marketing experts", Simon has been working with me on a far-reaching and globally disruptive new project to build a digital comparison tool in #deathtech. The level of experience and knowledge Simon has brought to the table in helping PHRENeTECH work out its multi-channel marketing strategy has been and continues to be invaluable. I do not hesitate to recommend Simon to anyone who needs quick, thorough, value add and commercially strong marketing expertise.

Simon Kingsnorth