Whether you’re a marketing student or a marketer alike, learning never stops when it comes to this industry, so it‘s vital to be actively reading new industry related content to keep your knowledge fresh.

Regardless of whether you’re the client or the provider, we all have one thing in common; and that is we both want results. “Failing to plan is planning to fail,” as Benjamin Franklin famously said and, whilst some may deem cliches as ‘cheesy’, most of the time they are based on an important truth. In order to achieve results, we must plan and have a strategy in place.

We need to make sure our goals are set out before we start spending, we need to decide which metrics we are going to use to measure success and what does success look like, we need to appreciate good strategic principles, broader marketing concepts as well as the full digital ecosystem and understand the channels and processes in detail.

The second edition of my international best-seller, ‘Digital Marketing Strategy: An Integrated Approach to Online Marketing’, will guide you on how to do just that.

Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalisation. The second edition includes information on up to date marketing automation techniques, messaging and email and the power and impact of technologies such as AI, and let us not forget, the new data protection and privacy laws such as GDPR which will may require us to adapt our strategies.

I believe that reading is a great way to learn and educate ourselves, but the actual ‘doing’ part; the act of applying what we’ve read, is when we really learn what works and what doesn’t. That is why I’ve included additional downloadable resources including lecture slides, activity sheets, practical implementation guides and templates so that once you’ve finished reading, you can begin doing. These resources provided will also be regularly updated to ensure that you’re always in the loop in this ever-evolving sphere that is digital marketing.
Start evolving today, you can get a copy of my book here.