Radio interview: Digital marketing insights

I was recently lucky enough to be interviewed on a great business radio show in the US. Michael Lorin interviewed me for Messiah Radio to discuss the book and how to get started in digital marketing. We looked at why digital marketing can be scary and what to do to tackle that. We also discussed…

5 tips for a marketer in lock down

These are crazy times. Every time I leave my house I look around at the quiet roads and empty parks and think about how bizarre this situation is – and I’m sure I’m not alone. So I thought I’d share some of the things I’m going through in the lock down and how it’s affecting…

Corona’s impact on Marketing

Well I certainly failed to predict this when I was forecasting trends for this year, but I can take some comfort in knowing I wasn’t alone. The COVID-19 crisis has affected many of us in many different ways. My thoughts go out to those seriously affected by this terrible virus and I hope you all…

Marketing in 2020

I’ll skip the joke about 2020 vision and get right down to a few trends you should be looking out for this year and capitalising on to make your marketing strategy a success this year. Automation It is critical now to have an integrated marketing stack and to automate your processes, channels and data. This…

Marketing Matters: Culture

Marketing the culture of your brand can often mean many things. It isn’t limited to just your office culture, it goes beyond the company and the culture of the world that we live in. It could refer to what’s trending on a particular day.

5 rules of Effective Personalisation

Personalisation is a real hot topic right now and rightly so. In today’s data rich world the ability to personalise to customers and, even more broadly, to consumers, is widely available. But do we do this effectively and should we do it at all? Surely we should? Well yes and no. Personalisation used to be…

5 rules to writing amazing content

Content marketing remains central to any successful strategy and so below are 5 tips to help you optimise your content strategy. 1. Plan, plan and plan Good content resonates with the reader. For your content to fall into this category you need to know who your reader is, where they are and what they like…

The SEO Triangle

Ranking factors have always broken down into three areas and understanding each of these is vital to SEO success. That’s why I created the SEO Triangle to help you understand where to focus your efforts for the best possible rewards. The SEO Triangle Content Content is central to any marketing strategy now. Creating truly relevant,…

Digital 101: The Digital Ecosystem

In the second edition of my book, Digital Marketing Strategy, I added a chapter on the Digital Ecosystem. It’s a vital part of any marketing strategy to understand and one that many of us don’t have a full grip on yet so I wanted to talk a little about this briefly to cover off what…

Ethics in Marketing

Ethics are important. A revolutionary statement I know. But really. They are really quite important now however you look at it. I have always tried to do the right things and think about the consumer first in my marketing efforts. There have been many times when I know I could have gained more sales or…

Marketing Matters: Experience

This is the first post in my new series of blogs – Marketing Matters. This series is intended to look beyond digital into the broader marketing questions. As a digital expert you need to understand the established marketing principles. This is in fact one of the key message from my latest book, Digital Marketing Strategy….

Digital 101: Analytics

Many people believe content to be the central point to any modern marketing strategy. It is certainly a key element but possibly the most important part is your data strategy. Knowledge is power and without it you open yourself to misguided comms and inaccurate targeting. A major part of your data strategy is your analytics…

Digital 101: Content strategy

Content is central to everything we do now in marketing including both on and offline channels. Whether you believe content is king, context is king or any of the other cliches that have been circulating for years, there is no denying that it impacts your SEO performance, return visits, site engagement, social media, conversion, advertising…

Digital 101: Top 10 SEO Tips

In the first of my new series of Digital 101 blogs I wanted to look at SEO. These blogs will be short, focussed lists of the practical actions to take to get yourself in a fit state for each key area of digital. The top ten of SEO: 1. SEO has 3 key areas: technical,…