Radio interview: Digital marketing insights

I was recently lucky enough to be interviewed on a great business radio show in the US. Michael Lorin interviewed me for Messiah Radio to discuss the book and how to get started in digital marketing. We looked at why digital marketing can be scary and what to do to tackle that. We also discussed…

5 tips for a marketer in lock down

These are crazy times. Every time I leave my house I look around at the quiet roads and empty parks and think about how bizarre this situation is – and I’m sure I’m not alone. So I thought I’d share some of the things I’m going through in the lock down and how it’s affecting…

5 ways to Maximise Conversion

Conversion funnels are a bit like a game of snakes and ladders. You can get so far along the journey and then, if you land in the wrong place, you can drop all the way out and have to start again, or more likely give up altogether. With that in mind let’s consider the 5…

5 rules of Effective Personalisation

Personalisation is a real hot topic right now and rightly so. In today’s data rich world the ability to personalise to customers and, even more broadly, to consumers, is widely available. But do we do this effectively and should we do it at all? Surely we should? Well yes and no. Personalisation used to be…

5 rules to writing amazing content

Content marketing remains central to any successful strategy and so below are 5 tips to help you optimise your content strategy. 1. Plan, plan and plan Good content resonates with the reader. For your content to fall into this category you need to know who your reader is, where they are and what they like…

The SEO Triangle

Ranking factors have always broken down into three areas and understanding each of these is vital to SEO success. That’s why I created the SEO Triangle to help you understand where to focus your efforts for the best possible rewards. The SEO Triangle Content Content is central to any marketing strategy now. Creating truly relevant,…

Marketing Matters: Psychology

Psychology is a fascinating field and by no means one I would claim to be an expert in. I am however a firm believer that every marketeer, no matter what field they are in, should have a grounding in psychology. Some appreciation is helpful and there are many good books and courses to give you…

The second edition of Digital Marketing Strategy launches

Whether you’re a marketing student or a marketer alike, learning never stops when it comes to this industry, so it doesn’t hurt to be actively reading new industry related content to keep your knowledge fresh, in this digital marketing environment that we are living in, or about to enter.

Be authentic, I beg you

I’m sat here preparing a presentation for an upcoming speaking engagement on authenticity. I decided on this controversial topic after spending many years witnessing businesses who broadcast loudly about their values and goals but don’t actually follow through on them. You know the ones – we are client centric, we are digital first etc. But…