As modern marketers, we know that marketing strategies should be fluid and diverse, which reflects the seemingly ever changing digital landscape. However, with an influx of new social channels, algorithm changes on the horizon and an increasing focus on content creation, should we still be investing time into ‘older’ social platforms, such as Snapchat, when…
Google has become a fundamental tool in our marketing arsenal and offers us a plethora of ways to engage and reach our potential customers. The wide array of g-suite features makes online working a cinch and has enabled us to traverse the problems of remote team working with relative ease, often from the comfort of our home. Increasingly, Chrome is becoming the go to browser for marketers, as it’s features continue to go from strength to strength.
Cleaning out your spam folder, reorganising your inbox and scrolling endlessly for the important email that your boss sent you last spring are often daily occurrences for email users. The late 70’s saw the birth of this form of communication and has been growing exponentially ever since! Whilst it may seem slightly archaic in its nature and not your first port of call for generating leads , this form of marketing can be a useful asset in your marketeering toolbox, with Mailchimp providing an excellent platform to harness your budding email empire on!
Since the early part of last decade, hashtags have been a fundamental part of social media marketing. This powerful and easy to leverage addition to any social post, offers social and digital marketers another tool through which to engage directly with their audience. A post with more than one hashtags averages more that 12% engagement than those without, making them a worthy use of your time!
TikTok is one of the fastest growing social media platforms of our time. In 2019 alone, the popular app’s downloads grew by 738+ million installs, taking total downloads to 1.6 billion. As of 2020, the app became the world’s second-most or fourth-most downloaded non-gaming app.
The video sharing app, known in China as Douyin, was launched in September 2016 and pushed globally in 2017. The social media platform is used for creating short-form (15-60 second) videos, from a variety of genres like dance, comedy, and education. Since launching the, app has gained popularity with a younger audience, with 80% of all users ranging between the ages of 16-34.
A few years ago, QR codes were the new big thing. Fast forward to a decade later and they are everywhere and clearly here to stay. The coronavirus pandemic further accelerated the widespread use of QR codes. In fact, a recent survey found that 18.8% of consumers in the United States and United Kingdom strongly agreed that they had noticed an increase of QR code use since the begin of COVID-19 related shelter-in-place orders in March 2020.
As of the first quarter of 2021, Facebook had roughly 2.85 billion monthly active users, making it the biggest social network worldwide. Back in 2007, the social media giant expanded its territories by launching its answer to Craigslist, Facebook Marketplace. The platform initially gained little traction. Following a rebrand, a new version was launched in 2016. Since then, the platform has become a popular online hub for discovering, purchasing, and selling products around the world.
Over the last decade or so, the way we use our mobile devices has changed drastically. Following the introduction of the smartphone and other new technologies that have emerged, we use our mobile phones for so much for than just keeping in touch with friends and family. Today the average adult spends over 3 hours a day browsing on their mobile phones, checking it every 12 minutes (Ofcom).
So, not only are consumers spending a considerable portion of their day on their mobiles, They actually prefer to be contacted via this channel in comparison to other methods like email. According to Text Better, 64% of consumers prefer to be contacted by business via SMS. This is huge for marketers!
The Coronavirus pandemic saw a massive shift in where, when and how we work. For marketers, this has included adjusting the way we reach and engage with our audience. This has naturally increased the use of online channels such as webinars. Granted, webinars were pretty popular before the pandemic, with 73% of B2B marketers and sales leaders saying a webinar is the best way to generate high-quality leads. But in a post lockdown world, webinars are more popular than ever. This is evident particularly for b2b markets, as webinars have been cited as one of the top revenue drivers. Beyond the b2b market, webinars can achieve much more, here’s a few reasons you should be including them in your marketing strategy:
Artificial intelligence is becoming increasingly integrated into our daily lives. From smartphones and smart home devices to home security systems and online banking, AI plays a huge role in our everyday lives and that is only set to increase over the next few years. According to Semrush, the global AI market is predicted to snowball in the next few years, reaching a $190.61 billion market value in 2025.
When you think of savvy marketers in recent history, Steve Jobs probably comes to mind. After all, he was one of the most incredible creative thinkers and visionaries of our time. Aside from being a tech genius who specialised in disrupting the tech space, Steve Jobs was a marketing mastermind. Often described as the greatest marketer of the age, his high-impact strategies were always driven by innovation. His positioning of Apple and its products resulted in an entire generation reimagining the way we communicate today.
In the past, there has been virtually no relationship between marketing and customer service departments. In today’s digital world, one good customer experience can reach and convert prospects at a rapid speed. This makes the alignment between the two more important now than ever. Think about it. Marketing efforts typically focus on lead generation and customer acquisition while customer service focuses on customer retention. Simply put, the two go hand in hand.
The average ROI through email marketing is $42 for every $1 spent. Simply put, you invest a dollar and in return receive 42 times from it. This is huge! Not only does it prove email marketing to be a powerful channel but also one that has a significantly high ROI in comparison to other similar marketing channels.This is huge for marketers!
Sustainable marketing is the promotion of products, services and ideas that are environmentally friendly. The idea is that it resonates with customers who share the same values and has a positive impact on behaviours. Think of how you view products products branded as biodegradable, locally-sourced, eco-friendly, 100% recyclable etc…
This is huge for marketers!
Video content is quickly becoming the most popular type of online content. In fact according to Cisco, online video content will make up more than 82% of all consumer internet traffic by 2022 – 15 times higher than it was in 2017. On YouTube alone, more than 1 billion hours of video are consumed everyday.
This is huge for marketers!
Ever heard of the saying ‘your customers are your best influencers’?
Considering 92% of consumers trust word of mouth more than any other form of advertising, there is definitely some truth to this notion.
In the digital era, word of mouth has become user generated content (UGC). It’s common for your customers to rant or rave about your products to family and friends online and according to Hubspot, 71% of people are more likely to purchase when referred by social
If you spend any time on social media, you’re likely to have come across viral content one way or another. Maybe it was a meme, video, giveaway or gif. You probably shared the content to your friends or followers or simply chuckled to yourself for a moment or so. Chances are that you may still remember that content today.
In today’s competitive market, it’s more important than ever to be strategic across all marketing efforts. One sure way of achieving this is by using relevant, quantifiable and smart KPIs to help track, monitor and improve performance. Here’s how:
Social media is an incredibly powerful tool for reaching and engaging with your target audience. Of course, without strategy and the right tools, opportunities can be missed. Here’s a list of top 10 highly recommended social media tools to help you leverage your social media marketing
It’s easy to narrow down conversational marketing to nothing more than replying quickly to customer queries via social media DMs or live chat but it goes far beyond that. Here’s how
Since Instagram’s launch in October 2010, it has been at the forefront of new developments that have integrated social networking into our everyday lives. The way we shop has been no exception.
SEO is ever-evolving. With endless new technologies and an increase in our dependence on technology in our everyday lives, it doesn’t seem like it’ll be slowing down anytime soon.
Social audio may be a relatively new term, but it may soon become commonly used as social media giants like Facebook and LinkedIn scramble to follow Clubhouse’s success.
I was recently lucky enough to be interviewed on a great business radio show in the US. Michael Lorin interviewed me for Messiah Radio to discuss the book and how to get started in digital marketing. We looked at why digital marketing can be scary and what to do to tackle that. We also discussed…