The Ultimate Guide to Google Ads

One of the most successful ways of reaching your target audience is to run Google Ads. The platform itself can look very overwhelming to a complete newcomer. Besides the platform itself, you also need to know the different types of ads, how to optimise them and what it takes to maximise conversions. Thankfully, with my guide you will be on the way to becoming a Google Ads expert in no time.

Top 5 Google Data Studio Connectors

Google Data Studio is a reporting platform and, it is the ultimate way to present reports. It helps you and your clients visualise the data that matters most, with the ability to interact with that data. You can be confident that the data you display is 100% accurate, thanks to the game-changing Google Data Studio connectors we can use. Google has made many of their connectors free to use. Here’s the top 5 game changing connectors you need to know about:

HubSpot for Marketing

HubSpot is an inbound marketing and sales platform that can prove to be incredibly serviceable, especially for marketers. It helps enable you to bring in more visitors, increase lead conversions and close more opportunities.

HubSpot makes all this achievable with an extensive range of services and tools compiled into one place. Making the process simpler and work more manageable for any marketing and sales department.

Why marketers should be tapping into the power of live stream video

For many years, video was considered a luxury in marketing. If you didn’t have a hefty marketing budget, you could just forget it. Today however, marketers can reach their audience anywhere using video, at very little cost. With live stream video tools such as YouTube Live, Facebook Live and Vimeo, engaging with your audience in the clear, concise and transparent way that only video can achieve, has never been easier.

The Ultimate Guide to Google Analytics

Successful marketing requires continuous learning and improvement. The best way to understand where to focus our efforts for the best possible rewards is to track and monitor performance. Fortunately, today’s marketers have access to vast amounts of data and tools to make the process much more efficient. One highly recommended tool that helps streamline this process by tracking your website and marketing performance across various channels is Google Analytics.

Google Algorithm updates every marketer needs to know about

Keeping up with algorithm updates is an ongoing task for marketers. These changes, be it across search engines or social media platforms, can have a significant impact on how we reach and communicate with our audiences. Think of Instagram’s latest algorithm update and it becomes clear just how much impact these updates can have.

When it comes to Google, it’s easy to get overwhelmed and get lost in the ‘race against the algorithm’. Particularly at the rate that it has been rolling out these changes. Below I’ve listed some of its key algorithm changes and how marketers can navigate them in 2021:

Top 5 lessons marketers can learn from Uber

Getting from A to B has never been easier! Starting out as a simple idea to an everyday problem, Uber addressed the needs of many commuters. Easily accessible, cheap and convenient transport to get you where you need to go. Since its inception in 2008, Uber has experienced exponential growth globally. Although the company’s route has had many bumps along the way, Uber is now an established household name. But what makes this company a great case study for marketers in 2021?

Beginners Guide to SEO

Search engine optimisation is an increasingly popular topic, that is widely misunderstood. Although many understand its significance in today’s digital world, it’s ever-evolving nature makes it quite tricky to grasp for many. For brands, marketers and entrepreneurs alike, the importance of understanding SEO is paramount. In fact research shows that 93% of online experiences now begin with a search engine, highlighting the necessity of implementing it within our marketing strategies.

In this starter guide, I cover key fundamentals as well as top tips and strategies to help you get the most from your SEO efforts. So le’t jump right in…

Shopify for Marketers in 2021

Pandemic pressures aside, there has been a monumental shift in the move away from just ‘brick and mortar’ shops for businesses in 2021. As businesses diversify and restrategise their approaches to react to changes in consumer behaviours, inevitably marketers have followed suit. The growing prominence of Ecommerce means that businesses are taking stock of how they can cater for customers old and new. Whilst navigating the turbulent waters of online retailing can be daunting, eCommerce platforms such as Shopify, offer a streamlined yet tailored solution to your 2021 eCommerce needs!

What marketers need to know about Privacy and Cookies in 2021

If you spend a lot of your time scrolling and navigating a range of websites for business or pleasure you have undoubtedly come across the pop-up consent box on countless pages. Although sometimes inconvenient, this box marks an important change in legislation and compliance for companies globally. Since the start of 2021, companies are having to rethink their approach to customer data consent. Regardless of whether customers consent to data usage being stored with their identity (GDPR) or anonymously (PECR) it is worth taking the time to shine the spotlight on your approach to privacy and cookies.

Core web vitals that should be applied and measured by site owners

Google has always liked to keep web developers and marketers on their toes. Subtle changes to page discovery and more favourable forms of user experience are often changing. Back in May 2021, Google rolled out a number of wholesale changes to its page experience, which encouraged users to measure and keep track of their core web vitals. These core web vitals are a key component of page experience ranking signals.

Should Snapchat be part of your marketing strategy in 2021?

As modern marketers, we know that marketing strategies should be fluid and diverse, which reflects the seemingly ever changing digital landscape. However, with an influx of new social channels, algorithm changes on the horizon and an increasing focus on content creation, should we still be investing time into  ‘older’ social platforms, such as Snapchat, when…

Google Chrome extensions every marketer needs

Google has become a fundamental tool in our marketing arsenal and offers us a plethora of ways to engage and reach our potential customers. The wide array of g-suite features makes online working a cinch and has enabled us to traverse the problems of remote team working with relative ease, often from the comfort of our home. Increasingly, Chrome is becoming the go to browser for marketers, as it’s features continue to go from strength to strength.

How to make the most of Mailchimp in your email marketing strategy

Cleaning out your spam folder, reorganising your inbox and scrolling endlessly for the important email that your boss sent you last spring are often daily occurrences for email users. The late 70’s saw the birth of this form of communication and has been growing exponentially ever since! Whilst it may seem slightly archaic in its nature and not your first port of call for generating leads , this form of marketing can be a useful asset in your marketeering toolbox, with Mailchimp providing an excellent platform to harness your budding email empire on!

Is it time to review your Hashtag Strategy?

Since the early part of last decade, hashtags have been a fundamental part of social media marketing. This powerful and easy to leverage addition to any social post, offers social and digital marketers another tool through which to engage directly with their audience. A post with more than one hashtags averages more that 12% engagement than those without, making them a worthy use of your time!

Everything Marketers Need to Know about TikTok

TikTok is one of the fastest growing social media platforms of our time. In 2019 alone, the popular app’s downloads grew by 738+ million installs, taking total downloads to 1.6 billion. As of 2020, the app became the world’s second-most or fourth-most downloaded non-gaming app.

The video sharing app, known in China as Douyin, was launched in September 2016 and pushed globally in 2017. The social media platform is used for creating short-form (15-60 second) videos, from a variety of genres like dance, comedy, and education. Since launching the, app has gained popularity with a younger audience, with 80% of all users ranging between the ages of 16-34.

QR Codes: Best Practises in Marketing

A few years ago, QR codes were the new big thing. Fast forward to a decade later and they are everywhere and clearly here to stay. The coronavirus pandemic further accelerated the widespread use of QR codes. In fact, a recent survey found that 18.8% of consumers in the United States and United Kingdom strongly agreed that they had noticed an increase of QR code use since the begin of COVID-19 related shelter-in-place orders in March 2020.

 How marketers can harness the power of Facebook Marketplace

As of the first quarter of 2021, Facebook had roughly 2.85 billion monthly active users, making it the biggest social network worldwide. Back in 2007, the social media giant expanded its territories by launching its answer to Craigslist, Facebook Marketplace. The platform initially gained little traction. Following a rebrand, a new version was launched in 2016. Since then, the platform has become a popular online hub for discovering, purchasing, and selling products around the world.

Why marketers should be tapping into the power of SMS

Over the last decade or so, the way we use our mobile devices has changed drastically. Following the introduction of the smartphone and other new technologies that have emerged, we use our mobile phones for so much for than just keeping in touch with friends and family. Today the average adult spends over 3 hours a day browsing on their mobile phones, checking it every 12 minutes (Ofcom).

So, not only are consumers spending a considerable portion of their day on their mobiles, They actually prefer to be contacted via this channel in comparison to other methods like email. According to Text Better, 64% of consumers prefer to be contacted by business via SMS. This is huge for marketers!