Artificial intelligence is becoming increasingly integrated into our daily lives. From smartphones and smart home devices to home security systems and online banking, AI plays a huge role in our everyday lives and that is only set to increase over the next few years. According to Semrush, the global AI market is predicted to snowball in the next few years, reaching a $190.61 billion market value in 2025.
For marketers, this means that we are likely to see a surge in technology that helps us cultivate our marketing strategies, enhance customer experiences and get better ROI. In fact, a recent report by Forbes Insights and Quantcast found that AI enables marketers to increase sales (52%), increase in customer retention (51%), and succeed at new product launches (49%). So, as AI continues to evolve, how marketers can use it to implement data-driven, advanced digital marketing strategies? Here’s a few examples:
AI-driven insights
More advanced audience insights means we are able to understand our audience better and serve them better. In today’s competitive market, brands that understand their customers’ needs and cater to them win. The idea is to leverage the access to AI-driven insights in order to curate data-driven, advanced strategies that better serve your customers.
Hyper-personalisation
A recent study found personalisation to be the top use case for b2b businesses adopting AI. With increasingly advanced AI systems, the opportunities for personalisation are endless. Think hyper-personalised online advertising, website personalisation and AI-powered content. Implementing AI-driven customer personalisation will enhance customer experiences and increase returns from marketing costs.
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Customer support in real time
Another great use case for AI is improving customer experiences through highly efficient customer support. Implementing conversational marketing tactics is a particularly great way to achieve this. In a world where customers expect responses from brands in real time, using chatbots and other similar channels to solve queries efficiently will improve customer experiences.
AI-driven customer experiences
Customer-centric businesses are often amongst some of the top performing companies. With 86% of buyers willing to pay more for a great customer experience, it’s really no surprise. Using AI-driven audience insights will naturally result in more streamlined, targeted marketing. This gives marketers the ability to delve into audience data like never before and serve them better. Ultimately, this eliminates errors, improves customer experiences and boosts ROI.
Final thoughts…
Artificial intelligence in marketing has so much potential. Over the next few years, it’s highly likely that there’ll be an increase in AI across marketing marketing departments, for enhanced customer insights and better results. Above are a few examples of how this can be implemented in order to create winning strategies. In doing so, it’s important to remember that ethics are important and putting the customer first is key.
For more on the latest digital marketing strategies and best practices, you can get my latest book, Digital Marketing Strategy.