Why marketers should be tapping into the power of live stream video

For many years, video was considered a luxury in marketing. If you didn’t have a hefty marketing budget, you could just forget it. Today however, marketers can reach their audience anywhere using video, at very little cost. With live stream video tools such as YouTube Live, Facebook Live and Vimeo, engaging with your audience in the clear, concise and transparent way that only video can achieve, has never been easier.

Why invest in video marketing

Video is an incredibly powerful tool. Not only does your audience trust it but over 50% of consumers prefer it to any other type of content. Not to mention, investing in video marketing can boost conversion rates by over 80%.

Simply put, utilising this tool is a no-brainer…

Tapping into the power of live stream video

Stay ahead of competition

Although live streaming is on the rise, with 28% of marketers now investing in it, benefits of being an early adopter means little competition and huge potential for growth. Plus, it allows you to connect and engage with your audience in a creative, yet simple way.

Improve ROI

According to Facebook, live content gets 6 times the engagement of any other type of content on the platform. Reiterating the likability factor of live video. Not only is your audience more willing to engage but also much more likely to convert. Recent figures show that after watching a video, 64% of your customers are more likely to buy your product.

Helping organizations around the world

My team and I help organizations all over the world to build and deliver effective marketing strategies that deliver results quickly and cost-effectively.

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Build consumer relationships

Video is great for conveying emotion and transparency. Ultimately this helps build brand trust and long-term customer relationships. A great recipe for long-term business success.

Repurpose content

Live streamed content doesn’t have to be used only once. You can repurpose and reuse it to benefit your audience as you see fit, particularly if its ever green content.

Live stream video ideas:

One of the many great things about live stream video is that it can be simple, short and effective without breaking the bank. A simple behind-the-scenes style video can go a long way. Here’s a few live stream video ideas you can start implementing right away:

Events
Behind the scenes
Q&As
Announcements
Customer support
Product demonstrations

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Farah Ahmad

2023-02-14

Great experience working with Simon on SEO analysis and consulting. A true professional and a pleasure to work with

Caroline Kleinman

Simon and the team are doing a great job of providing digital marketing support to our business. The team are incredibly knowledgeable and have quickly added a lot of value. In particular they have established a strong visual identity in a short space of time.

Devon Perry

2022-10-10

We have worked with Simon and his team on several projects. Results have been strong each time, and we trust their experience to facilitate growth for our clients moving forward.

Michael Iorio

2022-10-03

Having worked with Simon and his staff for some time now, we've come to appreciate their wealth of knowledge in all areas of Marketing and overall business acumen. Grateful to partner with Simon and his group in moving our company to the next level.

Lisa Broom

2022-07-07

Simon and his team started working with us at a critical time in our marketing team's growth and really helped to propel our digital marketing efforts forward at speed. Simon really understood the need to be agile and reactive and was hugely supportive with his can-do approach. I would highly recommend Simon and his team.

Helen Brock

2022-03-08

Simon did a fantastic job of working with our team on a new digital marketing project. He is clearly very knowledgeable in his field of expertise and responded to our requests quickly and efficiently, while working to a very tight deadline. I’d be very happy to work with Simon in the future.

Mark Ellis

2021-08-17

Superb work! The quality and turnaround times from Simon and his team are hard to beat. Highly recommended.

Jason Ghous

2021-06-07

After a couple of false starts with other "marketing experts", Simon has been working with me on a far-reaching and globally disruptive new project to build a digital comparison tool in #deathtech. The level of experience and knowledge Simon has brought to the table in helping PHRENeTECH work out its multi-channel marketing strategy has been and continues to be invaluable. I do not hesitate to recommend Simon to anyone who needs quick, thorough, value add and commercially strong marketing expertise.

Simon Kingsnorth