Simon Kingsnorth

In this article, I’ll guide you through the essential factors you need to keep in mind when setting up your successful YouTube channel.

This article will get you started with creating a comprehensive content strategy that will help to drive your business objectives and maximise your content marketing ROI.

In this article, we’ll explore the marketing mix (4 P’s of marketing) in greater detail so you can use it to your advantage.

In this article, we’ll explore how to calculate the ROI of the activities mentioned, and some other ways to measure the value of content.

In this article, I’ll provide an overview of the characteristics of Gen Z along with strategies on how to target and market to them.

2022 has seen some big changes in the world of social media. Read on to learn more about these changes and what that means for social media marketing as we head into 2023.

Marketers must be adapting their strategies to account for these changes. Grab your FREE copy of our 2023 marketing trends report today!

This article reviews some core principles that all great designs share and that will improve overall customer experience and therefore, conversions.

Without a growth strategy, you run the risk of stagnation and being overtaken by competitors, so I’ve put this article together to help you get started in crafting your own.

This article will review the impact of a recession on marketing, and how to adapt strategy to a recessionary environment.

According to Microsoft, companies that leverage CI data outperform their peers by 85%, but less than 40% of marketers are using this valuable resource. Read on to become one of the ones that do.

In this article, I’ll explain how to maximise the potential for anyone that visits your landing page to become a subscriber or customer.

Let’s dive into what the top influencers’ success entails and how your business can develop the best influencer partnerships.

Podcasts are promising in terms of lead generation and engagement, respectively. Read this article to find out how to start a Podcast.

This article covers the key points to consider when creating your own brand guidelines document, in terms of messaging and visual identity

This article will give you insights into the best chatbots and how to use them to enhance your digital strategy, increase sales, and create memorable customer experiences.

In this blog, let’s understand how to write powerful marketing copy that gets the reader interested, curious, excited, and wanting to know more and ultimately, take action.

For inspiration on how to come up with something that stands out, this article reviews some of the best Halloween marketing campaigns and how you can take inspiration from them.

In this article, we’ll explore the fundamentals of producing an accurate, useful report, and some tips to get the most from it, whatever your goals are. 

62% of consumers say a brand will lose their loyalty if they do not deliver a personalised experience. Let’s learn how to get started or how to improve your existing personalisation strategy.

In this article, I’ll discuss when to use short form vs long form content, the benefits of both, and some best practises when creating content for your brand.

To inspire your creativity, I’ve reviewed some of the best marketing campaigns of all time, including a few old classics. Read the blog now.

In this article, I’m going to talk about how – and how not to use jokes in marketing, whether that’s for B2C or B2B operations.

Facebook Business Suite lets you manage multiple Facebook and Instagram accounts from one central location. Let’s learn how to use it today.