Simon Kingsnorth

SEO trends are essential for you to keep up with. So, what should we expect for 2022? Read on to learn more.

Blog writing essentials are key to success. Do you know the top 4 steps to blog writing success? Learn more today.

SEO mistakes to avoid include keyword stuffing and irrelevant keywords. Read on to learn the best practices and master SEO today.

Instagram engagement is a constantly changing challenge. Luckily, I’ve got some great tips to help you out. Learn more today.

Reddit Digital Marketing is a wonderful place to target an untapped market that you might not find elsewhere. Learn more today.

Bing SEO is not as useless as you may think. You can reach a new and diverse audience that converts. Learn more today.

Facebook changes happen all the time. However, times are changing dramatically with the introduction of Meta. Read on today.

Celebrity endorsement of crypto is a risky business, but what does that mean for their followers? Learn about the risks today.

Black Friday advertising can be chaotic if you don’t plan. Discover the best tips & tricks ready for this year’s Black Friday event.

Affiliate marketing is one of the best ways to earn passive income right now. Read on and start earning today.

Google released an eCommerce guide packed with best practices for developers to improve performance in Google Search. Read on today.

Looking for WordPress tips and tricks? From themes to loading speeds I’ve covered it. Discover some of my favourite tips and trick today.

Peloton is the perfect example of how branding should be done. Read the top 5 lessons you can learn from them today.

Creating a positive brand is a continuous process that any business should be aiming for. Learn more today.

One of the most successful ways of reaching your target audience is to run Google Ads. The platform itself can look very overwhelming to a complete newcomer. Besides the platform itself, you also need to know the different types of ads, how to optimise them and what it takes to maximise conversions. Thankfully, with my guide you will be on the way to becoming a Google Ads expert in no time.

Google Data Studio is a reporting platform and, it is the ultimate way to present reports. It helps you and your clients visualise the data that matters most, with the ability to interact with that data. You can be confident that the data you display is 100% accurate, thanks to the game-changing Google Data Studio connectors we can use. Google has made many of their connectors free to use. Here’s the top 5 game changing connectors you need to know about:

Looking for ways to improve seo ranking? Schema markup is one of the more advanced ways to do so. Here’w how…

HubSpot is an inbound marketing and sales platform that can prove to be incredibly serviceable, especially for marketers. It helps enable you to bring in more visitors, increase lead conversions and close more opportunities.

HubSpot makes all this achievable with an extensive range of services and tools compiled into one place. Making the process simpler and work more manageable for any marketing and sales department.

Website Usability? A site should be easy to use and tailored to user needs. User satisfaction means conversions, growth and more. Learn more with me today.

For many years, video was considered a luxury in marketing. If you didn’t have a hefty marketing budget, you could just forget it. Today however, marketers can reach their audience anywhere using video, at very little cost. With live stream video tools such as YouTube Live, Facebook Live and Vimeo, engaging with your audience in the clear, concise and transparent way that only video can achieve, has never been easier.

Successful marketing requires continuous learning and improvement. The best way to understand where to focus our efforts for the best possible rewards is to track and monitor performance. Fortunately, today’s marketers have access to vast amounts of data and tools to make the process much more efficient. One highly recommended tool that helps streamline this process by tracking your website and marketing performance across various channels is Google Analytics.

Keeping up with algorithm updates is an ongoing task for marketers. These changes, be it across search engines or social media platforms, can have a significant impact on how we reach and communicate with our audiences. Think of Instagram’s latest algorithm update and it becomes clear just how much impact these updates can have.

When it comes to Google, it’s easy to get overwhelmed and get lost in the ‘race against the algorithm’. Particularly at the rate that it has been rolling out these changes. Below I’ve listed some of its key algorithm changes and how marketers can navigate them in 2021:

Getting from A to B has never been easier! Starting out as a simple idea to an everyday problem, Uber addressed the needs of many commuters. Easily accessible, cheap and convenient transport to get you where you need to go. Since its inception in 2008, Uber has experienced exponential growth globally. Although the company’s route has had many bumps along the way, Uber is now an established household name. But what makes this company a great case study for marketers in 2021?

Search engine optimisation is an increasingly popular topic, that is widely misunderstood. Although many understand its significance in today’s digital world, it’s ever-evolving nature makes it quite tricky to grasp for many. For brands, marketers and entrepreneurs alike, the importance of understanding SEO is paramount. In fact research shows that 93% of online experiences now begin with a search engine, highlighting the necessity of implementing it within our marketing strategies.

In this starter guide, I cover key fundamentals as well as top tips and strategies to help you get the most from your SEO efforts. So le’t jump right in…