Simon Kingsnorth

The Coronavirus pandemic saw a massive shift in where, when and how we work. For marketers, this has included adjusting the way we reach and engage with our audience. This has naturally increased the use of online channels such as webinars. Granted, webinars were pretty popular before the pandemic, with 73% of B2B marketers and sales leaders saying a webinar is the best way to generate high-quality leads. But in a post lockdown world, webinars are more popular than ever. This is evident particularly for b2b markets, as webinars have been cited as one of the top revenue drivers. Beyond the b2b market, webinars can achieve much more, here’s a few reasons you should be including them in your marketing strategy:

Artificial intelligence is becoming increasingly integrated into our daily lives. From smartphones and smart home devices to home security systems and online banking, AI plays a huge role in our everyday lives and that is only set to increase over the next few years. According to Semrush, the global AI market is predicted to snowball in the next few years, reaching a $190.61 billion market value in 2025.

When you think of savvy marketers in recent history, Steve Jobs probably comes to mind. After all, he was one of the most incredible creative thinkers and visionaries of our time. Aside from being a tech genius who specialised in disrupting the tech space, Steve Jobs was a marketing mastermind. Often described as the greatest marketer of the age, his high-impact strategies were always driven by innovation. His positioning of Apple and its products resulted in an entire generation reimagining the way we communicate today.

In the past, there has been virtually no relationship between marketing and customer service departments. In today’s digital world, one good customer experience can reach and convert prospects at a rapid speed. This makes the alignment between the two more important now than ever. Think about it. Marketing efforts typically focus on lead generation and customer acquisition while customer service focuses on customer retention. Simply put, the two go hand in hand.

The average ROI through email marketing is $42 for every $1 spent. Simply put, you invest a dollar and in return receive 42 times from it. This is huge! Not only does it prove email marketing to be a powerful channel but also one that has a significantly high ROI in comparison to other similar marketing channels.This is huge for marketers!

Sustainable marketing is the promotion of products, services and ideas that are environmentally friendly. The idea is that it resonates with customers who share the same values and has a positive impact on behaviours. Think of how you view products products branded as biodegradable, locally-sourced, eco-friendly, 100% recyclable etc…
This is huge for marketers!

Video content is quickly becoming the most popular type of online content. In fact according to Cisco, online video content will make up more than 82% of all consumer internet traffic by 2022 – 15 times higher than it was in 2017. On YouTube alone, more than 1 billion hours of video are consumed everyday.

This is huge for marketers!

Ever heard of the saying ‘your customers are your best influencers’?
Considering 92% of consumers trust word of mouth more than any other form of advertising, there is definitely some truth to this notion.

In the digital era, word of mouth has become user generated content (UGC). It’s common for your customers to rant or rave about your products to family and friends online and according to Hubspot, 71% of people are more likely to purchase when referred by social
media.

If you spend any time on social media, you’re likely to have come across viral content one way or another. Maybe it was a meme, video, giveaway or gif. You probably shared the content to your friends or followers or simply chuckled to yourself for a moment or so. Chances are that you may still remember that content today.

In today’s competitive market, it’s more important than ever to be strategic across all marketing efforts. One sure way of achieving this is by using relevant, quantifiable and smart KPIs to help track, monitor and improve performance. Here’s how:

Social media is an incredibly powerful tool for reaching and engaging with your target audience. Of course, without strategy and the right tools, opportunities can be missed. Here’s a list of top 10 highly recommended social media tools to help you leverage your social media marketing

It’s easy to narrow down conversational marketing to nothing more than replying quickly to customer queries via social media DMs or live chat but it goes far beyond that. Here’s how

Since Instagram’s launch in October 2010, it has been at the forefront of new developments that have integrated social networking into our everyday lives. The way we shop has been no exception.

SEO is ever-evolving. With endless new technologies and an increase in our dependence on technology in our everyday lives, it doesn’t seem like it’ll be slowing down anytime soon.

Social audio may be a relatively new term, but it may soon become commonly used as social media giants like Facebook and LinkedIn scramble to follow Clubhouse’s success.

Jeff Bezos has just become the first person ever to reach $200Bn in wealth. I’ve always seen Jeff as more of a traditional businessman but with a really good mind for innovation and growth rather than a typical tech entrepreneur like a Mark Zuckerberg or Jack Dorsey. He was one of the first to turn…