Every generation has different ways of thinking and behaving, and they react differently to marketing material. In this blog let’s learn to customise ads in order to serve different generations.
Even though marketing involves segmenting a target audience, it can still be inclusive. Let’s discuss how marketing can promote inclusivity.
Let’s learn the art to creating and managing content – every detail matters, so that it has the right effect on the audience.
Social media has become an essential tool for businesses to promote their products and services. Read to know how to optimise for each channel!
Using marketing automation software will increase your revenue, improve customer satisfaction, and give you more time to nurture leads.
The process of optimising your site for SEO takes hard work, dedication, and consistency. Read to learn what things to consider.
Paid advertising can be challenging but it’s a sure-fire way to get leads. Let’s learn how to run Facebook and Instagram ads efficiently.
Even if you want to play it safe in your marketing efforts, the world we live in is unpredictable and we cannot always be in control.
Marketers are often divided into two camps – right-brained or left-brained. Let’s learn how to market accordingly!
Ultimately, all big brands have one thing in common – they do not follow trends, they create them. Here’s a list of my favorite successful food campaigns.
It’s high time that we reconsider our usage of digital platforms. Let’s understand what mental health means in digital era through this blog.
This article will give you an overview of some important statistics from the last few years to help you create the most effective strategies for today’s audience.
Read on to find out how content pruning improves SEO, and protects your brand from having its reputation damaged.
Sharing some fantastic marketing books that shaped my perception of marketing and helped inspire my own writing.
The Google ecosystem can seem daunting at first, so here’s a quick guide to help you avoid making some common mistakes while setting up an Ads account.
In this blog let’s look at the Image requirements on social media platforms for 2022.
Dedicating this article to celebrate all the inspirational mothers out there who have forged successful careers in marketing.
Branding introduces a company to their potential customers. Let’s learn how to attract people to a product or service.
If you are an aspiring influencer here are some tips to keep up with the Kardashian’s social media strategy that you can apply.
Read this blog to learn about Google’s switch from Universal Analytics to GA4 and some other analytics platforms that you can use.
The rapid pace of change can be overwhelming, so I have created a list of digital advertising trends to watch out for in 2022. Read on.
Graphic design is the soul of marketing. Read this blog to find our how can you create emotional reactions through good design.
Read this simple guide to paid advertising and find out how to run a successful digital advertising campaign.
Still not making the most of Instagram Reels? Read this blog to find out how you can master Instagram reels.