The Ultimate Guide to Google Ads

One of the most successful ways of reaching your target audience is to run Google Ads. The platform itself can look very overwhelming to a complete newcomer. Besides the platform itself, you also need to know the different types of ads, how to optimise them and what it takes to maximise conversions. Thankfully, with my guide you will be on the way to becoming a Google Ads expert in no time.

Top 5 Google Data Studio Connectors

Google Data Studio is a reporting platform and, it is the ultimate way to present reports. It helps you and your clients visualise the data that matters most, with the ability to interact with that data. You can be confident that the data you display is 100% accurate, thanks to the game-changing Google Data Studio connectors we can use. Google has made many of their connectors free to use. Here’s the top 5 game changing connectors you need to know about:

HubSpot for Marketing

HubSpot is an inbound marketing and sales platform that can prove to be incredibly serviceable, especially for marketers. It helps enable you to bring in more visitors, increase lead conversions and close more opportunities.

HubSpot makes all this achievable with an extensive range of services and tools compiled into one place. Making the process simpler and work more manageable for any marketing and sales department.

Why marketers should be tapping into the power of live stream video

For many years, video was considered a luxury in marketing. If you didn’t have a hefty marketing budget, you could just forget it. Today however, marketers can reach their audience anywhere using video, at very little cost. With live stream video tools such as YouTube Live, Facebook Live and Vimeo, engaging with your audience in the clear, concise and transparent way that only video can achieve, has never been easier.

The Ultimate Guide to Google Analytics

Successful marketing requires continuous learning and improvement. The best way to understand where to focus our efforts for the best possible rewards is to track and monitor performance. Fortunately, today’s marketers have access to vast amounts of data and tools to make the process much more efficient. One highly recommended tool that helps streamline this process by tracking your website and marketing performance across various channels is Google Analytics.

Google Algorithm updates every marketer needs to know about

Keeping up with algorithm updates is an ongoing task for marketers. These changes, be it across search engines or social media platforms, can have a significant impact on how we reach and communicate with our audiences. Think of Instagram’s latest algorithm update and it becomes clear just how much impact these updates can have.

When it comes to Google, it’s easy to get overwhelmed and get lost in the ‘race against the algorithm’. Particularly at the rate that it has been rolling out these changes. Below I’ve listed some of its key algorithm changes and how marketers can navigate them in 2021:

Top 5 lessons marketers can learn from Uber

Getting from A to B has never been easier! Starting out as a simple idea to an everyday problem, Uber addressed the needs of many commuters. Easily accessible, cheap and convenient transport to get you where you need to go. Since its inception in 2008, Uber has experienced exponential growth globally. Although the company’s route has had many bumps along the way, Uber is now an established household name. But what makes this company a great case study for marketers in 2021?

Beginners Guide to SEO

Search engine optimisation is an increasingly popular topic, that is widely misunderstood. Although many understand its significance in today’s digital world, it’s ever-evolving nature makes it quite tricky to grasp for many. For brands, marketers and entrepreneurs alike, the importance of understanding SEO is paramount. In fact research shows that 93% of online experiences now begin with a search engine, highlighting the necessity of implementing it within our marketing strategies.

In this starter guide, I cover key fundamentals as well as top tips and strategies to help you get the most from your SEO efforts. So le’t jump right in…