Simon Kingsnorth

This article will review the impact of a recession on marketing, and how to adapt strategy to a recessionary environment.

According to Microsoft, companies that leverage CI data outperform their peers by 85%, but less than 40% of marketers are using this valuable resource. Read on to become one of the ones that do.

In this article, I’ll explain how to maximise the potential for anyone that visits your landing page to become a subscriber or customer.

Let’s dive into what the top influencers’ success entails and how your business can develop the best influencer partnerships.

Podcasts are promising in terms of lead generation and engagement, respectively. Read this article to find out how to start a Podcast.

This article covers the key points to consider when creating your own brand guidelines document, in terms of messaging and visual identity

This article will give you insights into the best chatbots and how to use them to enhance your digital strategy, increase sales, and create memorable customer experiences.

In this blog, let’s understand how to write powerful marketing copy that gets the reader interested, curious, excited, and wanting to know more and ultimately, take action.

For inspiration on how to come up with something that stands out, this article reviews some of the best Halloween marketing campaigns and how you can take inspiration from them.

In this article, we’ll explore the fundamentals of producing an accurate, useful report, and some tips to get the most from it, whatever your goals are. 

62% of consumers say a brand will lose their loyalty if they do not deliver a personalised experience. Let’s learn how to get started or how to improve your existing personalisation strategy.

In this article, I’ll discuss when to use short form vs long form content, the benefits of both, and some best practises when creating content for your brand.

To inspire your creativity, I’ve reviewed some of the best marketing campaigns of all time, including a few old classics. Read the blog now.

In this article, I’m going to talk about how – and how not to use jokes in marketing, whether that’s for B2C or B2B operations.

Facebook Business Suite lets you manage multiple Facebook and Instagram accounts from one central location. Let’s learn how to use it today.

Contextual advertising is an effective and efficient way to reach your target audience. Let’s learn how to make your investment worthwhile.

Each platform serves different purposes. If Instagram strays too far from their original purpose, they may start to lose their strengths.

Link building is a crucial aspect of SEO. Read this blog to tailor your SEO strategy with the appropriate organic link building strategies.

If you’ve been looking for ways to use TikTok for marketing your brand without spending a lot of money, apply the suggestions from this blog.

Use this list of the best websites of 2022 for inspiration and a quick reference to help you modify your website and attract more visitors.

If your business has its own app, you must employ the proper App Store Optimisation (ASO) techniques mentioned in this blog.

YouTube is the second largest search engine after Google. In this blog, let’s learn how to optimise your YouTube channel in order to make your content more bingeable.

The process of creating videos starting from a draft through to the final export is exhausting. Here’s a quick read to make your life easier.

In this blog, let’s go through some considerations for choosing the best CMS platform for building your website.