How to Use Jasper AI for Copywriting 

Marketers are constantly striving to create captivating and persuasive content that cuts through the noise and engages their target audience. However, this endeavour often proves to be costly and time-consuming.   

Enter the era of AI content generators. Artificial Intelligence has emerged as a game-changer in the realm of copywriting, offering ways to speed up content production immensely. Gone are the days of writer’s block – these AI tools can help in generating ideas when you get stuck as well as write the content itself. 

Jasper AI is one of the most popular AI content generating tools available at the moment, providing templates for blogs, ad copy and much more. The company itself claims that it can reduce the time taken for first drafts by 80%, increase content output tenfold, and has an ROI of 400%.   

This article walks you through how to use Jasper AI for copywriting. We’ll run through its essential feature, how to write useful prompts, how to teach it your brand voice and more.  

Understanding Jasper AI's Capabilities

Jasper AI is based on OpenAI’s GPT-3 language model, which is trained on a vast body of text, enabling it to understand and generate human-like content. It can assist with a wide range of copywriting needs, including website copy, product descriptions, social media posts, email campaigns, blog articles, and more.  

Jasper AI Templates

Jasper AI’s templates provide specific functions or structures for generating text. They include the following:   

  • Text summariser: Extracts the key points from a piece of text.  
  • Paragraph generator: This tool generates a paragraph based on a prompt that you input.  
  • AIDA Framework: Create copy for sales pages, emails and more with the classic AIDA Framework – Attention, Interest, Desire, Action.  
  • Product description: It’s as it sounds – give Jasper some product information and instructions and watch it generate a compelling description.  
  • Content improver: Supply Jasper with some existing content, and it will make it more interesting and engaging.  
  • Blog post topic ideas: Speed up your content planning by using this option. Using Jasper Documents (see below), you could also prompt it to generate ideas for video or podcast topics.  
  • Blog workflows: As well as templates, Jasper comes with a range of workflows that help you write long-form content and full marketing campaigns. With the blog workflow, give it a brief and it will generate an introduction, an outline, some text for each section of the outline, and a conclusion.  

There are other templates for video descriptions and scripts, value propositions, storytelling, email subject lines, social posts, Instagram captions, and SEO optimised title tags and meta descriptions. Use Surfer SEO to write and optimize your content faster than ever.

Language Translation

Jasper AI can translate your content into more than 30 languages. If you have an international audience (or want to expand globally), this is a great opportunity to save time and money that you’d otherwise need to invest in a human translator.   

Naturally, you wouldn’t want to rely on its accuracy 100% – however, you can have a native speaker of the target language proofread or do some light editing at a much lower cost than if they translated it from scratch.   

Other Jasper Features

SEO Mode 

While you can give Jasper keywords to include in your copy, there is a more advanced way to use it for SEO purposes. When you use SEO mode, you can use Jasper’s integration with Surfer SEO. This allows you to use Surfer’s tools while creating your content in Jasper, saving you from having to optimise it separately. 


As well as templates, Jasper AI comes with a set of workflows known as recipes. Recipes are essentially collections of commands designed to get output for a specific type of content format, such as articles.  

If you don’t want to start from scratch for every new piece, recipes can provide you with some additional flexibility compared to templates. You can also create your own custom recipes. Also note that the recipes feature is only available on the Boss Mode plan. 

Jasper AI Chrome Extension  

Jasper’s Chrome extension can speed up your content creation practices and is especially handy when it comes to social media. In a few clicks, you can generate social posts while on the platform in-question without needing to switch between tabs. The same applies with emails or any other content that you want to create quickly and spontaneously.  

AI Art Generator 

If you’re tired of using generic stock images, Jasper AI’s art generation tool is an option to consider. It gives you unique graphics that you know that nobody else will have, generating them within seconds. However, it comes at an extra cost.   

Jasper Documents and Chat Mode 

As well as Jasper AI templates, you have a free-form option, Jasper Documents (available on the Boss Mode plan). Here, you can start from scratch and simply ask questions, as with ChatGPT 

In Jasper Documents, you have the option to switch on chat mode. This makes it function like ChatGPT, except it supports voice commands as well. You can also switch on ‘include search’ which instructs Jasper to source data from the internet while it generates the text.  

How to Use Jasper AI Templates

Generating content with the templates is very straightforward:  

  • Step 1: In the dashboard area, click ‘Create new content’.  
  • Step 2: Choose ‘New from template’.  
  • Step 3: Select a template.  
  • Step 4: Each template comes with fields to fill in, such as the tone of voice. Enter whatever information is required for the template you’ve chosen. 
  • Step 5: Select the number of versions you want generated (Jasper gives you the option to generate multiple versions of the content so you can see which one you prefer or combine elements from each).  
  • Step 6: Click “Generate”.  

In just a few seconds, your content will appear. You can then edit it within Jasper AI itself or download it to edit in your preferred programme.  

Writing Prompts for Jasper Documents

As mentioned, Jasper Documents lets you create content from scratch using commands. To get the best outputs with any AI writing tools, it’s important that the prompts/commands are well-crafted. Use the instructions below as a starting point and tailor your prompts accordingly.   

1. Be Clear and Specific

Provide a clear and specific instruction or question to guide Jasper’s response. Avoid ambiguity and ensure that the prompt is focused on a particular topic or task. For example: 

  • “Write a persuasive email to promote a new product launch to our existing customers” (you’d need to give it some details about the product as well). 
  • “Compose an engaging opening paragraph for a blog post about the benefits of meditation.” 

2. Provide Context

Give Jasper AI enough context to understand the desired tone, style, or target audience for the response. This helps it generate content that aligns with your requirements. While you have the tone of voice setting to instruct it, it’s a good idea to be specific in your commands. For instance: 

  • “Write a friendly social media post announcing our upcoming event for tech enthusiasts.” 
  • “Draft a formal press release introducing our company’s partnership with a leading technology provider.” 

3. Set Constraints

If necessary, set constraints to guide Jasper’s response. This can involve specifying word count limits, using a particular format, or emphasising specific key points. Here are a few examples: 

  • “Write a product description for our new gadget in under 100 words.” 
  • “Craft a conversational dialogue between two characters discussing the benefits of our online course. Keep it under 200 words.” 

4. Request Creativity

Encourage Jasper AI to think creatively and provide fresh ideas. By using prompts that trigger imaginative thinking, you can tap into the AI’s potential for generating innovative content. For example: 

  • “Imagine you are a customer who just received our product. Write a thank-you note expressing your excitement and satisfaction.” 
  • “Write a captivating headline for an article about the future of commercial space tourism.” 

5. Iterate and Refine

If the initial response doesn’t meet your expectations, iterate and refine your prompt. Experiment with different instructions, add more details, or modify the tone until you achieve the desired output. Jasper AI learns from feedback, so refining your prompts can lead to better results over time. 

How to Teach Jasper AI Your Brand Voice

To write branded content, you can switch on the feature called Jasper Brand Voice. This lets you train Jasper on existing content and information about your brand, including information on your company, products and services, customers, and anything else that’s relevant.  

To set it a new brand voice, follow these steps:  

  • Step 1: click on “Jasper Brand Voice” in the left hand menu, then click “Voices” then “Add voice”.  
  • Step 2: Feed in information by uploading files, providing URLs, or simply typing/pasting the information.  
  • Step 3: Jasper will then explain your brand voice back to you which you can amend. When you’re happy with it, save the voice.  

The voice will appear in the tone of voice dropdown menu in any template or document editor. You can then generate on-brand content at the click of a button.  

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The Importance of Editing AI Content

No matter how advanced AI language models have become, the text they generate still needs humanising – not only to make it read better and more naturally, but also to maintain your rankings, as Google penalises content that is clearly AI generated.  

While we’re on the topic of editing, you can use Jasper to improve content that is not well written or contains errors. You can also ask it to refine content that it’s produced by asking it to suggest alternative phrasings for certain sections, refine sentence structures, and improve overall clarity.  

However, always make sure a human polishes it into its final form and checks the accuracy of statistics and so on.  

Wrapping Up

Jasper AI opens up new possibilities for marketers, enabling them to create content plans and produce persuasive and engaging content in a fraction of the time it took before AI was on the scene. 

With its templates and recipes, or the more free-form document option, it’s easy to get started with AI content creation. And remember, if you’re generating from scratch, practice using different prompts variations so you can get used to what it responds best to. Also consider Jasper AI’s browser extension, art generator and SEO mode to further streamline your processes.  

If you need any assistance with your content – or any aspect of your marketing strategy – get in contact. My team and I would be delighted to help.  

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