Digital Marketing Strategy: 2nd Edition

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Digital Marketing Strategy

The book Digital Marketing Strategy by Simon Kingsnorth is an international best-seller and is used by hundreds of universities and institutes. It is available in several languages including English, Russian, Turkish, Greek and Vietnamese with a Simplified Chinese version on its way and can be purchased from stores both on and offline around the world. A Kindle version is also available.

The book covers the core areas you need to consider when building your strategy including business strategy, planning, channel-specific considerations, content strategy, programmatic, branding and the other key areas of focus. It also includes case studies, future tech trends and much more to help you build a robust digital marketing strategy that will deliver real results, fast.

“The best text book I’ve ever read on any subject!”

  • Student, Chartered Institute of Marketing

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The second edition, which launched in April 2019, includes updated case studies and new content on AI, marketing automation, GDPR and much more.

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Simon is also a contributing author to the books Understanding Digital Marketing and Understanding Social Media.

You can find supporting resources for the book such as implementation guides and slides here.

You can also find a range of case studies available here. These feature in the book and give context to the guidance provided there.

For any queries relating to the book please contact my Publisher, Kogan Page.

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