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Simon is the author of two digital marketing books.
His first book, Digital Marketing Strategy is in it’s third edition and is a global best-seller and established text book at universities around the world. It focuses on how any marketing professional should go about constructing a smart, marketing strategy for any company of any size in any industry worldwide.
His second book, The Digital Marketing Handbook is a practical guide to digital marketing with a focus on step by step guides, tips and things to avoid when building your digital marketing campaigns.
Digital Marketing Strategy
Digital Marketing Strategy is an international best-seller and is used by hundreds of universities and institutes. It is available in several languages including English, Russian, Turkish, Greek, Chinese, Czech and Vietnamese and can be purchased from stores both on and offline around the world. A Kindle version is also available.
The book covers the core areas you need to consider when building your strategy including business strategy, planning, channel-specific considerations, content strategy, programmatic, branding and the other key areas of focus. It also includes case studies, future tech trends and much more to help you build a robust digital marketing strategy that will deliver real results, fast.
The second edition, which launched in April 2019, includes updated case studies and new content on AI, marketing automation, GDPR and much more. The third edition will be released in May 2022 and includes updates on Covid, cookie changes, tech updates and new content on eCommerce and Affiliate marketing.
The Digital Marketing Handbook
This book works both interpedently and as a companion to Digital Marketing Strategy. Where DMS talks you through the full process of building your strategy, The Digital Marketing Handbook ensures that, when you get to the delivery phase, you build the most effective campaigns possible.
It is based on input from my 20+ years in marketing as well as the thoughts and experience of many marketers around the world.
The book includes helpful case studies and quick tips and what to watch boxes to help you get straight to the point.
Simon is also a contributing author to the books Understanding Digital Marketing and Understanding Social Media.
You can find supporting resources for the books such as implementation guides and slides here.
You can also find a range of case studies available here. These feature in the books and give context to the guidance provided there.
For any queries relating to the book please contact my Publisher, Kogan Page.