Below are some resources that relate to the book Digital Marketing Strategy.
Further resources are also available for Lecturers including Lecture Slides, Group Activities and Self-Test questions via my publishers website koganpage.com
Read my digital marketing implementation guides, designed to accompany the 2nd Edition of Digital Marketing Strategy.
These guides are designed to take you through the key steps to implementing each element. Rather than being a technical How To guide, they are designed to give you insights that will take your strategy to the next level.
The Quick Tips area look at the core elements of your strategy. Foundations, Channels and Principles. How you setup your strategy is dependent on each of these and therefore so is your success.
I have often struggled to find effective templates and so have had to recreate them over and over again. I’ve designed the below strategy and budget templates to help give you a head start and go some way to shaping your formalized documents.