SEO 101: A Beginner’s Guide to SEO
March 28, 2023
In this article I’ll break down the basics of keyword research, on-page optimisation, link building and more around creating SEO strategy.
“This is not the digital age. It’s the human age”
Simon Kingsnorth
Digital Marketing Books
Simon is the author of two best selling digital marketing books that are used by universities and institutes across the world and available in many languages
Speaking
Simon is a keynote marketing speaker who regularly speaks at industry and corporate events around the world. He also runs training courses and lectures.
Consulting
Simon has consulted for many of the world’s top companies and continues to offer strategic and tactical advice to corporations and start-ups.
SK.
Simon is CEO is of SK, a global strategic marketing agency that works with companies of all sizes to build smart marketing strategies.
SK works with global corporations and start-ups and has specialist expertise in financial services, fintech, healthtech, proptech and hospitality.
The agency delivers tailored strategies that define brands, disrupt sectors, deliver significant growth and solve problems.
Tailored Marketing Training
Simon runs tailored training courses for companies and organisations around the world.
These courses cover marketing, digital marketing, strategy and any specific disciplines such as SEO, technology or regulation.
These courses are completely tailored to your needs so get in touch to chat about a custom course for your team.
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How to Repurpose Your Content
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Solving the Personalization Challenge in Pharma Marketing
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The Future of Marketing Jobs and Skills – 2023 Update
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How to Use ChatGPT for Marketing
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How to Transition from Google Analytics UA to GA4
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This article guide will explain the steps to start using GA4 and will also review some of the major differences between the two platforms. After all, GA4 is not an update to UA, but a completely new approach to tracking. With that in mind, let’s start by reviewing the key differences between them.