Social media has been the blessing and curse of our age. However you feel about the channel it is enormously diverse and incredibly powerful. The opportunity to get you message in front of a large volume of people across the world instantly and grow a loyal following is there for all to see. It’s perhaps not as easy as it looks however.
Optimizing your social strategy is therefore critical to success and the below guide, pulled together from the book Digital Marketing Strategy, is designed to help you deliver effective experiences for your users.