If we could build relationships with our customers so they will happily stay with us and have a bigger relationship and perhaps even become advocates of our brand then the results are obvious. It is a difficult line to walk between effective communication and over communication. Between rewards and profits but it is very achievable once you understand the drivers, setup your data and processes effectively and enable platforms to deliver targeted comms.
Optimizing your CRM is therefore critical to success and the below guide, pulled together from the book Digital Marketing Strategy, is designed to help you build rewarding experiences for your customers.
Download the guide