There are many tools and platforms available to help you in delivering your digital marketing strategy and some are free online tools.
This page is aimed at giving you quick access to the best in all of the key fields of digital marketing.
This is my list of digital marketing tools you should know about.
Affiliate marketing platforms provide access to a wide range of platforms to distribute your products and services for an affordable cost per acquisition.
Analytics platforms simply provide data on behaviour of your users on your digital platforms.
Content Management Systems allow you to control your digital platforms with minimal need for technology experts to manage simple tasks.
Content is central to every marketing strategy now and there are many platforms available to help you optimise your content strategy.
Display advertising has had a resurgence since the onset of programmatic advertising and advanced technology solutions.
Email remains a highly effective channel if you can use the right tools and data to automate and precision target your audience.
The world is drowning in data but it is the stories the data can tell you that is important.
Organic Social media
New social media tools are released every week but some remain key additions to your social strategy.
Paid Social media
Paid social continues to grow as it matures and the tools you use can help you to drive the most effective leads and engagement levels.
Paid search remains a great way of targeting consumers in the shopping mindset.
Personalisation is a key focus of most Marketing professionals now and tech solutions are making this stronger than ever.
Search engine optimisation remains a vital channel to understand and take advantage of. There are many tools to let you do just that.
User experience is essential to understand from web design to app development.
Video is a core and still growing part of any content strategy. Much can be done for less investment than you might think.
More resources, platforms and advice on developing your strategy is available from my international best-selling book, Digital Marketing Strategy.