Digital Marketing Tools

There are many tools and platforms available to help you in delivering your digital marketing strategy and some are free online tools.

This page is aimed at giving you quick access to the best in all of the key fields of digital marketing.

This is my list of digital marketing tools you should know about.

Digital Marketing Tools

Affiliate

Affiliate marketing platforms provide access to a wide range of platforms to distribute your products and services for an affordable cost per acquisition.

CJ Affiliate

Rakuten

Analytics

Analytics platforms simply provide data on behaviour of your users on your digital platforms.

Google Analytics

Adobe Analytics

Kissmetrics

CMS

Content Management Systems allow you to control your digital platforms with minimal need for technology experts to manage simple tasks.

WordPress

Sitecore

Teamsite

Content

Content is central to every marketing strategy now and there are many platforms available to help you optimise your content strategy.

Visual.ly

Feedly

Display advertising

Display advertising has had a resurgence since the onset of programmatic advertising and advanced technology solutions.

AdRoll

Simpli.fi

Email

Email remains a highly effective channel if you can use the right tools and data to automate and precision target your audience.

Mailchimp

Marketo

Salesforce

Insight

The world is drowning in data but it is the stories the data can tell you that is important.

Google Trends

Pulsar

Organic Social media

New social media tools are released every week but some remain key additions to your social strategy.

Buffer

Tweetdeck

Followerwonk

Sprout Social

Sprinklr

Hootsuite

Paid Social media

Paid social continues to grow as it matures and the tools you use can help you to drive the most effective leads and engagement levels.

Twitter ads

Facebook Power Editor

Paid Search

Paid search remains a great way of targeting consumers in the shopping mindset.

Wordstream

Google Ads

Bing Ads

Personalisation

Personalisation is a key focus of most Marketing professionals now and tech solutions are making this stronger than ever.

Adobe Target

Idio

SEO

Search engine optimisation remains a vital channel to understand and take advantage of.  There are many tools to let you do just that.

Moz

Screaming Frog

SEMRush

Keywordtool.io

Google Search Console

Bing Webmaster Tools

Majestic SEO

Buzzsumo

Service

Livechat

Zendesk

UX

User experience is essential to understand from web design to app development.

Unbounce

Optimizely

Google PageSpeed

Video Marketing

Video is a core and still growing part of any content strategy.  Much can be done for less investment than you might think.

Qumu

Vimeo

More resources, platforms and advice on developing your strategy is available from my international best-selling book, Digital Marketing Strategy.

Buy Digital Marketing Strategy by Simon Kingsnorth