Consulting > Content Strategy
Content is a huge area.
With Blogs, Vlogs, How To Guides, Downloadable White Papers, Podcasts, Infographics and much more, the breadth of content types is enormous.
One top of the type there are the channels. Your website, emails, events, YouTube, Facebook, Tiktok, Twitter. The list grows by the day.
The you have topics. Corporate news and PR, event related content, trending topics, strategic partnerships.
If you’re still with me then you probably already appreciate the challenges of developing and running an effective content strategy.
Beyond these points you also need to measure, test and develop plus you may also need to take into consideration cultural and local angles.
The good news is that, if you get anywhere close to getting this right you will see huge success across your search engine results (SEO), brand awareness, leads, sales, customer satisfaction levels and ultimately competitive advantage.
How can we help?
At Simon Kingsnorth Consulting we use the content strategy principles developed by Simon Kingsnorth in his international best seller Digital Marketing Strategy. This involves:
- An effective content calendar
- Using the content bubble approach
- Always finding an angle
- Building reactive processes
- Designing for success
- The essential media – video
- Continuous test and learn
- Clear call to actions
- KPIs aligned with your strategic goals
Alongside content strategy we can also help with a wide range of other services. You can find out more about our services below.
How we work with you
At Simon Kingsnorth Consulting, Our approach is built on relationships and every relationship is different.
We start off by talking to you. getting to know your challenges, pain points, history and opportunities. This is a completely free session with no obligations. Just a friendly chat.
Then we build a tailored strategy around your goals. Every strategy we build is unique. We chat this through with you, make some tweaks and agree a route forward together.
Then we get going. At this point we move fast and we focus on the areas that will deliver the best results for you first. We work closely with your teams and talk constantly so you’re never in the dark. We produce reports with clear results and we work smart to ensure you get cost effective results.