I often talk about the importance of continuous learning – no matter what our field of work is, we should all be lifelong learners. One of the most convenient ways to learn is through podcasts. In fact, 74% of people who listen to podcasts claim they do so in order to learn new things.
Estimates state that there are more than 117 million podcast listeners in the United States alone (an increase of 10% from the previous year), and that number is expected to grow. That’s no surprise when you consider their benefits.
While traditional educational tools can be time-consuming, learning through podcasts requires a lot less time and effort, and you can learn while carrying out other activities.
Podcasts are one of the best ways to stay up to date with the latest marketing trends. In the list below, I recommend some of my favourite marketing podcasts. Whether you’re new to podcasts or you’re looking for new material, hopefully, there will be something to inspire you, answer your burning marketing questions and help you grow your business.
“I love that you are always trying to help others, that you don’t believe in ‘protecting’ your knowledge and learning, but always rather sharing it all out LOUD with the world and boosting others up. You are one of the most straight up and most caring people I have ever met.” – Bee Strydom, Performance Lead, Hotjar
Every week, renowned marketer, Louis Grenier, hosts the podcast Everyone Hates Marketers. It’s a no-fluff, actionable guide, featuring guests such as Seth Godin, Nir Eyal, Rand Fishkin, Noah Kagan, and Sujan Patel. They provide practical marketing advice to help you improve your strategy, and for those who want to avoid marketing gimmicks, it’s a must-listen.
“Joe and Robert are true pioneers of content marketing and have seen it all, from big brands figuring out how to leverage their content to grow revenue, to individual content entrepreneurs growing a community that supports them. Their conversations are genuine and cover a wide variety of topics from Web3 to football. I look forward to the podcast and getting their takes on industry events every week. Amazing show! Please keep it up gentleman!” – Brian W. Piper
Everyone must listen to this podcast – even those who are not directly working in content marketing as it covers a range of topics. Joe Pulizzi’s practical advice and Robert Rose’s marketing acumen will keep you on the edge of your seat and you’ll have a good laugh while learning. They dissect the industry in a structured format, and their big-picture perspective helps listeners understand what matters most in marketing. Always helpful, often enjoyable, and roughly 60 minutes long.
“This podcast is amazing. Listening to it makes you feel like you’re grabbing drinks and chatting business with buddies – except your buddies in this case are some of the most successful biz and tech people in the world. Keep up the great work!” – Apple Reviews
On the My First Million podcast, hosts take a deep dive into different business opportunities and explain how to make the best out of them. What makes this podcast so great is that it’s more than a business or marketing podcast – it’s a conversation between friends. They say their podcast will be the “best damn podcast that you ever heard”. Tune in to keep up with new business concepts and the market changes that motivate them.
“John Jantsch’s Duct Tape Marketing podcast is my go to resource for practical marketing advice and direction. I can’t believe how much helpful info he covers with each guest. My mood and my mindset are always better after listening to an episode. It’s so relevant to me as a solopreneur and the businesses I serve.” – Apple Reviews
Learn about effective thought leaders’ and experts’ marketing methods, tools, and advice. The host, John Jantsch, is a well-known marketing expert and in each episode, he gives practical advice for today’s digital marketer, alongside a variety of interesting guests. Each episode is around 15 minutes long and topics commonly addressed include content marketing, branding with purpose, SEO, and strategic networking.
“I’ve had the pleasure and honor of being a faithful listener and guest on the show. Let me just share how great of an experience I had with Ben J. He was encouraging and concise with his question, pulling the details and molding the conversation in a way that could reflect the beauty and importance of the topic. He is a natural and his energy is really contagious, charismatic and insightful!” – Apple Reviews
This podcast is perfect for increasing your marketing knowledge across the board. All the episodes include advice that helps listeners get more from their marketing efforts. It’s a well-researched podcast and, even though things can get a bit too technical at times, it’s a great resource for keeping on top of developments in marketing technology.
“I wasn’t convinced I would like this podcast. As a developer, I didn’t really care about marketing, but this podcast has completely changed my mind. Anyone who wants to be a creator should absolutely listen to this show! Side note, Corey is a sneaky great interviewer. I’ve heard “oh, I’ve never been asked that before” from a majority of the guests.” – Apple Reviews
If you’re looking for an intellectually stimulating conversation that is fun as well, this podcast might be it. The host talks about all dimensions of marketing and helps you to see the topic from different perspectives. Make sure you decide in advance what kind of treatments you’ll be offering, so you can be prepared with the supplies and equipment you need.
“I’ve been in the SEO field for 10 years and an agency owner for four of them. This podcast is great because they cover the latest topics and updates in the field, while also bringing humour and insights. I find myself using Evernote to save some of the best nuggets for follow-up actions.” – Apple Reviews
Has SEO haunted you for a very long time? Tune into this podcast as the hosts demystify the complexities of Search Engine Optimisation with quick–witted banter. The show presently has around 500 episodes, and new ones are released every two weeks via a live stream on Facebook and YouTube. Since its conception in 2009, The Unknown Secrets of Internet Marketing has had more than 3.6 million downloads.
“Love it! We can read the articles about upcoming changes; however, it’s great to hear it verbally from the experts. I appreciate the extra context around the articles we are reading coupled with honest opinions from those implementing it.” – Apple Reviews
The Google ecosystem controls most of the internet, so it’s always a good move to know what’s going on with Google and to stay up to date with any new changes that might come through them. Search Off the Record is an interesting podcast by the Google development team, giving us insights into their inner workings. The search relations team gives us “background info on the decision-making behind launches, feature prioritisation in Search Console, and the projects Google Search teams are working on”.
“This podcast is so helpful and inspiring. I listen to it all the time while working or in the car. I’m still in the research and planning phase of setting up my own business and the things I learn while listening is going to be so helpful when I get to the implementation phase! I’m so glad to have found this gem!” – Apple Reviews
The focus of this podcast is on giving listeners the momentum they need to grow both their company, and their reputation as the industry authority. The podcast was listed in Forbes as one of the “21 Podcasts for 2021”. What I like about it is that it’s not only about strategies and tactics, but also the mindset that you need to have in order to be a successful marketer. Even though it’s mainly aimed toward women, this podcast is a refreshing insight into the correct mindset required to be a marketer; so, anyone can benefit from listening.
I’d like to end this article by introducing my podcast – For the Love of Marketing. It’s a weekly podcast and a channel for smart marketers to gain in-depth knowledge about key topics and trends, along with practical solutions and advice. It’s fun and conversational, and we talk about a range of topics – so, join in to listen to me rant about my love for marketing!
I hope this list has inspired you to get listening to some marketing podcasts (if you don’t already!) As I said, it’s such a convenient way to learn – something you can fit into your schedule much more easily than many other educational resources out there. Happy listening.