Digital is a complex area but one that you can master quickly if you understand the strategic considerations that play a part in a great digital experience.
I write and speak about this regularly and consult to or train businesses on it globally. My book, Digital Marketing Strategy is a worldwide best seller and my sole goal is to help you deliver leading digital experiences for your customers.
Building a digital marketing strategy is not just about understanding the tech or the marketing or the strategic considerations – it’s about understanding all of the above and how they integrate with each other and the wider business.
You need to consider your brand, your business goals, market trends, technology and future trends, content strategy, how organic impacts paid and vice versa, smart analytics and personalisation and much more. This is what I specialise in helping companies understand and take advantage of.
If you want to discuss this simply get in touch.
For more detail or help building your strategy, pick up the best selling book Digital Marketing Strategy.