Marketing Matters: Culture

Marketing the culture of your brand can often mean many things. It isn’t limited to just your office culture, it goes beyond the company and the culture of the world that we live in. It could refer to what’s trending on a particular day.

Know your value

I’m afraid that despite the title this is not a self help blog. Well, perhaps it’ll help me to get this one off my chest so maybe it is. I’m surprised by the number of business in the twenty-first century that don’t know who they are. I mean business that don’t have a fully formed…