Corona’s positive impact on marketing

It is always darkest before the dawn. Little did Thomas Fuller know when he wrote this in 1650 just how prophetic it would be for many centuries to come. No-one can deny the enormous challenges that Covid-19 has brought to all of us and I hope you are well and safe. In today’s short read…

Marketing in 2020

I’ll skip the joke about 2020 vision and get right down to a few trends you should be looking out for this year and capitalising on to make your marketing strategy a success this year. Automation It is critical now to have an integrated marketing stack and to automate your processes, channels and data. This…

JOMO vs FOMO

I spoke last week at a marketing conference on the subjects of content and personalization. During the discussion I mentioned one of the important trends marketers need to be aware of today which is the surge in JOMO – The Joy of Missing Out. Consumers are increasingly looking to take a digital detox. Being surrounded…

Digital Trends in 2017

A quick look at the trends you should be aware of in 2017. 1. The smart home is already here Almost half of US millennials use a smart home product now. Amazon claims to have sold millions of Alexa devices this past Christmas. The smart home is no longer a distant concept but a very…