Marketing Matters: Culture

Marketing the culture of your brand can often mean many things. It isn’t limited to just your office culture, it goes beyond the company and the culture of the world that we live in. It could refer to what’s trending on a particular day.

Structuring your business for digital

If you’ve arrived here hoping for the one single solution to structuring your business you’re going to be disappointed. The simple reason is that there is no one size fits all solution. Making drastic changes to the fundamental structure of your business is also something that can cause unforeseen (and foreseen) major issues both procedurally…