5 tips for a marketer in lock down

These are crazy times. Every time I leave my house I look around at the quiet roads and empty parks and think about how bizarre this situation is – and I’m sure I’m not alone. So I thought I’d share some of the things I’m going through in the lock down and how it’s affecting…

Will virtual reality be a reality?

Virtual reality has really come back into the mainstream in the last couple of years. It was a gimmick many years ago. Something that was interesting but a long way from ever having a practical use. Now things are very different. Major tech companies are competing for the VR crown including Facebook with Oculus Rift…

Think differently

All of us marketeers know that innovation and creativity are a key part of a successful campaign. This goes beyond the creative execution however. In the world of digital especially we need to innovate in every area. Let’s look at 3 areas where innovation can make a real difference at the moment. 1. Video Video…

Get up and innovate

Facebook yesterday held a live video following their latest hackathon. Im a huge fan of making innovation an integral part of your business. Execution of your day job and delivering results are of course vital but without an overall strategy and theme including innovation you will be lessening your opportunity to drive your business ahead…