Guide to Digital Transformation

Digital transformation is a term that is everywhere right now. In fact even outside of digital many businesses are looking to ‘transform’. What does it actually mean? How do you get started? What are the key areas of focus? And, perhaps most importantly, how do you know if it’s working? This blog is aimed to…

Marketing Matters: Branding

In the latest in my Marketing Matters series I wanted to talk about branding and how we apply it to digital in a consistent way. I want to start with a little moan if you don’t mind. Having built several brands from the ground up and rebranded many global organisations, one of my biggest frustrations…

Marketing Matters: Experience

This is the first post in my new series of blogs – Marketing Matters. This series is intended to look beyond digital into the broader marketing questions. As a digital expert you need to understand the established marketing principles. This is in fact one of the key message from my latest book, Digital Marketing Strategy….

Digital 101: Top 10 Social Media tips

Continuing the Digital 101 series, today we look at the key considerations when building out your social media strategy.  You may be new to social media and nervous about the depth and breadth of this channel and the potential risks or you may already be running a campaign and be looking to optimise it to…

Digital 101: Top 10 SEO Tips

In the first of my new series of Digital 101 blogs I wanted to look at SEO. These blogs will be short, focussed lists of the practical actions to take to get yourself in a fit state for each key area of digital. The top ten of SEO: 1. SEO has 3 key areas: technical,…

Digital Trends in 2017

A quick look at the trends you should be aware of in 2017. 1. The smart home is already here Almost half of US millennials use a smart home product now. Amazon claims to have sold millions of Alexa devices this past Christmas. The smart home is no longer a distant concept but a very…