5 tips for a marketer in lock down

These are crazy times. Every time I leave my house I look around at the quiet roads and empty parks and think about how bizarre this situation is – and I’m sure I’m not alone. So I thought I’d share some of the things I’m going through in the lock down and how it’s affecting…

Marketing Matters: Culture

Marketing the culture of your brand can often mean many things. It isn’t limited to just your office culture, it goes beyond the company and the culture of the world that we live in. It could refer to what’s trending on a particular day.

5 rules of Effective Personalisation

Personalisation is a real hot topic right now and rightly so. In today’s data rich world the ability to personalise to customers and, even more broadly, to consumers, is widely available. But do we do this effectively and should we do it at all? Surely we should? Well yes and no. Personalisation used to be…

5 rules to writing amazing content

Content marketing remains central to any successful strategy and so below are 5 tips to help you optimise your content strategy. 1. Plan, plan and plan Good content resonates with the reader. For your content to fall into this category you need to know who your reader is, where they are and what they like…

The SEO Triangle

Ranking factors have always broken down into three areas and understanding each of these is vital to SEO success. That’s why I created the SEO Triangle to help you understand where to focus your efforts for the best possible rewards. The SEO Triangle Content Content is central to any marketing strategy now. Creating truly relevant,…

Digital 101: The Digital Ecosystem

In the second edition of my book, Digital Marketing Strategy, I added a chapter on the Digital Ecosystem. It’s a vital part of any marketing strategy to understand and one that many of us don’t have a full grip on yet so I wanted to talk a little about this briefly to cover off what…

JOMO vs FOMO

I spoke last week at a marketing conference on the subjects of content and personalization. During the discussion I mentioned one of the important trends marketers need to be aware of today which is the surge in JOMO – The Joy of Missing Out. Consumers are increasingly looking to take a digital detox. Being surrounded…

Guide to Digital Transformation

Digital transformation is a term that is everywhere right now. In fact even outside of digital many businesses are looking to ‘transform’. What does it actually mean? How do you get started? What are the key areas of focus? And, perhaps most importantly, how do you know if it’s working? This blog is aimed to…

Marketing Matters: Experience

This is the first post in my new series of blogs – Marketing Matters. This series is intended to look beyond digital into the broader marketing questions. As a digital expert you need to understand the established marketing principles. This is in fact one of the key message from my latest book, Digital Marketing Strategy….

Digital 101: Analytics

Many people believe content to be the central point to any modern marketing strategy. It is certainly a key element but possibly the most important part is your data strategy. Knowledge is power and without it you open yourself to misguided comms and inaccurate targeting. A major part of your data strategy is your analytics…

Digital 101: Content strategy

Content is central to everything we do now in marketing including both on and offline channels. Whether you believe content is king, context is king or any of the other cliches that have been circulating for years, there is no denying that it impacts your SEO performance, return visits, site engagement, social media, conversion, advertising…

Digital 101: Top 10 SEO Tips

In the first of my new series of Digital 101 blogs I wanted to look at SEO. These blogs will be short, focussed lists of the practical actions to take to get yourself in a fit state for each key area of digital. The top ten of SEO: 1. SEO has 3 key areas: technical,…

Know your value

I’m afraid that despite the title this is not a self help blog. Well, perhaps it’ll help me to get this one off my chest so maybe it is. I’m surprised by the number of business in the twenty-first century that don’t know who they are. I mean business that don’t have a fully formed…

Think differently

All of us marketeers know that innovation and creativity are a key part of a successful campaign. This goes beyond the creative execution however. In the world of digital especially we need to innovate in every area. Let’s look at 3 areas where innovation can make a real difference at the moment. 1. Video Video…

Digital & Offline: Breaking down the barriers

We’re still in the transition phase in digital. A state of continuous transformation. It’s a great buzz word that gets thrown around a lot these days but the problem with it is that transformation simply means change.  It doesn’t describe what the change is and that is the hard bit. Knowing what we’re trying to…

Organic is not just for milk

I often talk about being authentic. This is something I firmly believe in within your messaging, your marketing strategy and your business vision. Being honest and the to yourself is vital to achieving success in today’s consumer-led economy. A key part of being authentic is being organic. Whether this is your SEO, your social strategy…

What makes great content

No matter what you create and how you shape your content strategy there are some simple principles you can build into everything you create. Here’s a quick look at 5 key tips to creating an effective content strategy. 1) be authentic – don’t get involved in conversations you have no right to be in. If…

Digital Trends in 2017

A quick look at the trends you should be aware of in 2017. 1. The smart home is already here Almost half of US millennials use a smart home product now. Amazon claims to have sold millions of Alexa devices this past Christmas. The smart home is no longer a distant concept but a very…

The Internet of Things Ecosystem

I’ve talked about this a few times at recent events and it comes up time and time again. It’s an important next step in the connected world so I wanted to quickly look at what’s coming in this arena. Over the last few years many of us have started to add IoT devices to our…