5 rules to writing amazing content

Content marketing remains central to any successful strategy and so below are 5 tips to help you optimise your content strategy. 1. Plan, plan and plan Good content resonates with the reader. For your content to fall into this category you need to know who your reader is, where they are and what they like…

Defining Thought Leadership

Thought Leadership. You can’t move for thought leaders these days. Every company publishes thought leadership. Everyone after they gather a few hundred followers or have been working in their field for a few years seems to be a self proclaimed thought leader. But are they really? The short answer is no but let me explain….

Ethics in Marketing

Ethics are important. A revolutionary statement I know. But really. They are really quite important now however you look at it. I have always tried to do the right things and think about the consumer first in my marketing efforts. There have been many times when I know I could have gained more sales or…

JOMO vs FOMO

I spoke last week at a marketing conference on the subjects of content and personalization. During the discussion I mentioned one of the important trends marketers need to be aware of today which is the surge in JOMO – The Joy of Missing Out. Consumers are increasingly looking to take a digital detox. Being surrounded…

The new and old rules for video marketing

Video has been growing at an increasing pace. It now forms the core of many content strategies and has many apps and sites dedicated to it. 360 video is taking off and video continues to get fantastic usage across so many diverse channels. So how can you take advantage? Well there are a few ways…