Ethics in Marketing

Ethics are important. A revolutionary statement I know. But really. They are really quite important now however you look at it. I have always tried to do the right things and think about the consumer first in my marketing efforts. There have been many times when I know I could have gained more sales or…

Marketing Matters: Branding

In the latest in my Marketing Matters series I wanted to talk about branding and how we apply it to digital in a consistent way. I want to start with a little moan if you don’t mind. Having built several brands from the ground up and rebranded many global organisations, one of my biggest frustrations…