Marketing Matters: Culture

Marketing the culture of your brand can often mean many things. It isn’t limited to just your office culture, it goes beyond the company and the culture of the world that we live in. It could refer to what’s trending on a particular day.

Be authentic, I beg you

I’m sat here preparing a presentation for an upcoming speaking engagement on authenticity. I decided on this controversial topic after spending many years witnessing businesses who broadcast loudly about their values and goals but don’t actually follow through on them. You know the ones – we are client centric, we are digital first etc. But…