Marketing Matters: Culture

Marketing the culture of your brand can often mean many things. It isn’t limited to just your office culture, it goes beyond the company and the culture of the world that we live in. It could refer to what’s trending on a particular day.

Ethics in Marketing

Ethics are important. A revolutionary statement I know. But really. They are really quite important now however you look at it. I have always tried to do the right things and think about the consumer first in my marketing efforts. There have been many times when I know I could have gained more sales or…

Marketing Matters: Branding

In the latest in my Marketing Matters series I wanted to talk about branding and how we apply it to digital in a consistent way. I want to start with a little moan if you don’t mind. Having built several brands from the ground up and rebranded many global organisations, one of my biggest frustrations…

Know your value

I’m afraid that despite the title this is not a self help blog. Well, perhaps it’ll help me to get this one off my chest so maybe it is. I’m surprised by the number of business in the twenty-first century that don’t know who they are. I mean business that don’t have a fully formed…