Consulting > Social Media Advertising
Social Media can be a challenging but hugely rewarding area of marketing. It can surprise you, frustrate you, confuse you but can also turn a one-man-band into a global sensation.
Organic social media focuses heavily on content strategy, engagement and data but advertising is a different game.
Social media advertising is a mix of display advertising and organic social media. Understanding how to use the techniques gained from 25 years of display advertising and combining that with the behavioural patterns of 15 years of social media informs great social advertising.
Being able to get onto the timelines of the right people and target them based on their segment, lookalike profile, interests, shopping habits and many more factors is extremely powerful. Also being able to create truly creative, joy-based advertising that fits the channel can result in far more response then you might find through traditional display.
To find out more and discuss how this can work or be improved for your business just get in touch through the form below and we’ll be happy to have an informal chat.