https://simonkingsnorth.com/insights/ Marketing strategy, AI, search and brand from Simon Kingsnorth. en-gb https://simonkingsnorth.com/the-safest-brands-are-usually-the-easiest-to-ignore/https://simonkingsnorth.com/the-safest-brands-are-usually-the-easiest-to-ignore/Wed, 30 Sep 2026 00:00:00 GMTIn this article, I want to give you something more useful than a checklist of brand guidelines to follow. https://simonkingsnorth.com/most-businesses-dont-have-an-seo-problem-anymore/https://simonkingsnorth.com/most-businesses-dont-have-an-seo-problem-anymore/Wed, 09 Sep 2026 00:00:00 GMTIn this article, I want to give you something more useful than another set of SEO tactics to add to your to-do list, I want to make the case for why most businesses are solving the wrong problem entirely. https://simonkingsnorth.com/ai-is-making-bad-marketing-easier-than-ever/https://simonkingsnorth.com/ai-is-making-bad-marketing-easier-than-ever/Thu, 27 Aug 2026 00:00:00 GMTIn this article, I want to give you something more useful than a list of AI tools to add to your stack — I want to make the case for why the brands winning with AI right now are winning on strategy, not on adoption. https://simonkingsnorth.com/attention-is-the-new-currency/https://simonkingsnorth.com/attention-is-the-new-currency/Thu, 27 Aug 2026 00:00:00 GMTAttention Is the New Currency https://simonkingsnorth.com/your-crm-is-more-powerful-than-chatgpt/https://simonkingsnorth.com/your-crm-is-more-powerful-than-chatgpt/Thu, 06 Aug 2026 00:00:00 GMTIn this article, I want to give you something more useful than another case for investing in AI — I want to make the case for the asset you already own but are almost certainly underusing. https://simonkingsnorth.com/which-is-the-best-llm/https://simonkingsnorth.com/which-is-the-best-llm/Thu, 09 Jul 2026 00:00:00 GMTCompare ChatGPT, Gemini, Claude and Microsoft Copilot to discover which AI excels in content, strategy, SEO, analysis and productivity. https://simonkingsnorth.com/ai-business-planning-tools-2026-whos-leading-the-market/https://simonkingsnorth.com/ai-business-planning-tools-2026-whos-leading-the-market/Mon, 24 Nov 2025 00:00:00 GMTDiscover the top AI business planning tools. Comparing Venture Planner, LivePlan, PrometAI, Venturekit and more. https://simonkingsnorth.com/what-happens-when-everyone-has-a-personal-brand/https://simonkingsnorth.com/what-happens-when-everyone-has-a-personal-brand/Wed, 14 May 2025 00:00:00 GMTThe rise of personal branding isn't just a trend - it's now an unspoken requirement. But what happens when everyone has a personal brand? https://simonkingsnorth.com/nobody-trusts-brands-anymore-and-thats-your-biggest-opportunity/https://simonkingsnorth.com/nobody-trusts-brands-anymore-and-thats-your-biggest-opportunity/Wed, 30 Apr 2025 00:00:00 GMTHere’s the good news. I see this not as a crisis, but as your greatest opportunity. Read along to find out how! https://simonkingsnorth.com/unlocking-smarter-marketing-with-googles-causmos/https://simonkingsnorth.com/unlocking-smarter-marketing-with-googles-causmos/Wed, 23 Apr 2025 00:00:00 GMTAs someone who lives and breathes marketing, I find Causmos to be exciting for both seasoned and aspiring marketers. https://simonkingsnorth.com/adobe-unveils-ai-driven-marketing-tools-at-summit-2025/https://simonkingsnorth.com/adobe-unveils-ai-driven-marketing-tools-at-summit-2025/Wed, 16 Apr 2025 00:00:00 GMTAt the Adobe Summit 2025, they unleashed a new AI-powered marketing tools that could potentially change the game for digital marketers. https://simonkingsnorth.com/navigating-the-impact-of-an-unstable-global-economy-on-media-and-advertising/https://simonkingsnorth.com/navigating-the-impact-of-an-unstable-global-economy-on-media-and-advertising/Wed, 09 Apr 2025 00:00:00 GMTWe find ourselves in an era of persistent uncertainty. The global economic landscape has been further challenged. https://simonkingsnorth.com/what-brands-can-learn-from-the-success-of-viral-memes-internet-trends/https://simonkingsnorth.com/what-brands-can-learn-from-the-success-of-viral-memes-internet-trends/Thu, 03 Apr 2025 00:00:00 GMTThe internet moves fast. One moment, a meme or trend is taking over social media: the next, it’s completely forgotten. https://simonkingsnorth.com/the-power-of-nostalgia-marketing-and-why-it-resonates/https://simonkingsnorth.com/the-power-of-nostalgia-marketing-and-why-it-resonates/Thu, 27 Mar 2025 00:00:00 GMTNostalgia marketing goes beyond retro aesthetics; it’s a proven strategy for building emotional connections by evoking cherished memories. https://simonkingsnorth.com/podcast-marketing-is-it-still-a-viable-growth-strategy-for-brands/https://simonkingsnorth.com/podcast-marketing-is-it-still-a-viable-growth-strategy-for-brands/Tue, 18 Mar 2025 00:00:00 GMTPodcasts have now cemented themselves as a powerful tool for storytelling, education, and, crucially, marketing. https://simonkingsnorth.com/the-psychology-of-viral-content-what-makes-people-share/https://simonkingsnorth.com/the-psychology-of-viral-content-what-makes-people-share/Thu, 13 Mar 2025 00:00:00 GMTWhat compels people to hit the share button? Is it purely chance, or is there a science behind it? Viral content is not accidental. https://simonkingsnorth.com/influencer-marketing-in-the-age-of-authenticity-finding-the-right-fit/https://simonkingsnorth.com/influencer-marketing-in-the-age-of-authenticity-finding-the-right-fit/Fri, 07 Mar 2025 00:00:00 GMTInfluencer marketing has become a powerful tool for individuals looking to grow their personal brand, build trust, and expand their reach. https://simonkingsnorth.com/zoho-a-complete-guide/https://simonkingsnorth.com/zoho-a-complete-guide/Thu, 30 Jan 2025 00:00:00 GMTWhen it comes to managing work efficiently, the right tools can make all the difference. https://simonkingsnorth.com/is-salesforce-right-for-your-business/https://simonkingsnorth.com/is-salesforce-right-for-your-business/Thu, 23 Jan 2025 00:00:00 GMTSalesforce isn’t a one-size-fits-all solution, understanding whether it’s the right choice for you is critical. https://simonkingsnorth.com/b2b-marketing-secrets-how-to-reach-decision-makers-and-maximise-roi/https://simonkingsnorth.com/b2b-marketing-secrets-how-to-reach-decision-makers-and-maximise-roi/Thu, 16 Jan 2025 00:00:00 GMTB2B marketing isn’t for the faint-hearted. Unlike B2C, where a clever ad or a timely discount might nudge someone to buy, B2B is a different ballgame entirely. https://simonkingsnorth.com/comparing-ai-chatbots-chatgpt-gemini-bard-and-beyond/https://simonkingsnorth.com/comparing-ai-chatbots-chatgpt-gemini-bard-and-beyond/Fri, 20 Dec 2024 00:00:00 GMTIn this blog, I’ll dive into the capabilities of ChatGPT, Gemini (Bard), and a few other noteworthy players https://simonkingsnorth.com/top-15-ai-platforms-to-transform-your-marketing-game/https://simonkingsnorth.com/top-15-ai-platforms-to-transform-your-marketing-game/Wed, 11 Dec 2024 00:00:00 GMTAI is revolutionising marketing, giving individuals like you the tools to create smarter, faster, and more personalised campaigns https://simonkingsnorth.com/building-a-remote-marketing-team-tips/https://simonkingsnorth.com/building-a-remote-marketing-team-tips/Thu, 05 Dec 2024 00:00:00 GMTRemote working has transformed the business landscape, and marketing teams are at the forefront of this shift. https://simonkingsnorth.com/unleashing-the-power-of-humour-in-marketing/https://simonkingsnorth.com/unleashing-the-power-of-humour-in-marketing/Thu, 21 Nov 2024 00:00:00 GMTMarketing today is all about cutting through the noise, creating genuine connections, and building a brand that people remember. https://simonkingsnorth.com/marketing-on-a-budget-making-the-most-of-limited-resources/https://simonkingsnorth.com/marketing-on-a-budget-making-the-most-of-limited-resources/Mon, 11 Nov 2024 00:00:00 GMTManaging marketing on a tight budget requires creative thinking, precise focus, and a real eye for efficiency. https://simonkingsnorth.com/building-trust-through-transparent-data-driven-marketing/https://simonkingsnorth.com/building-trust-through-transparent-data-driven-marketing/Thu, 10 Oct 2024 00:00:00 GMTTransparency isn’t just about disclosing what you do with customer data. It’s about being open across all aspects of the business, from product development to pricing. https://simonkingsnorth.com/5-creative-ways-to-use-ai-to-personalise-your-customer-experiences/https://simonkingsnorth.com/5-creative-ways-to-use-ai-to-personalise-your-customer-experiences/Thu, 03 Oct 2024 00:00:00 GMTAI technology has evolved from a buzzword to a critical tool for businesses seeking to gain a competitive advantage through exceptional customer experiences. https://simonkingsnorth.com/marketing-in-the-age-of-decentralisation/https://simonkingsnorth.com/marketing-in-the-age-of-decentralisation/Thu, 26 Sep 2024 00:00:00 GMT. Data ownership, privacy, and decentralisation challenge the status quo, but they also open doors for innovation https://simonkingsnorth.com/the-future-of-search/https://simonkingsnorth.com/the-future-of-search/Wed, 18 Sep 2024 00:00:00 GMTAdvancements in AI, NLP, IoT, and voice recognition technologies are transforming how people search for information, and the way search engines deliver results. https://simonkingsnorth.com/exploring-the-future-of-marketing-embracing-web-3-0/https://simonkingsnorth.com/exploring-the-future-of-marketing-embracing-web-3-0/Fri, 06 Sep 2024 00:00:00 GMT. My new book, Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing, explores the transformative power of new technologies like AI, the Metaverse, and blockchain.