Consulting > Customer Communications
Creating engaged customers is a challenge but creating true brand evangelists is a science .
Driving engagement, up sell & cross sell, loyalty, retention & referrals is the goal of most effective customer communications strategies. Add to this strong conversion funnels and win back campaigns for lost customers and you have a strategy that will maximise your revenue per customer whilst ensuring the optimal increase in customer numbers.
It’s not an easy thing to do and sometimes the inner workings of a company can cloud your vision. You start to make assumptions based on historic results, existing platforms, data cleanliness issues, time and structure. This is perfectly natural but can stop you from delivering your best comms.
Truly great communications strategies mean delivering the right content to the right people at the right time. Using behavioural analytics to pre-empt negative actions and stop them before they happen. Using data signals to understand when an upsell is appropriate. And using design and tone to lift a mediocre message to a truly inspiring one.
I have delivered these strategies for start-ups and international companies several times and would be very happy to have an informal chat with you to see if I can help to solve your challenges. You might be surprised at what you can achieve.
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